The Secret of the Hypnotic Buying Trance
By Dr. Joe Vitale
www.MrFire.com
What you write to get someone to do something
will influence what they actually do. Your words will create
the perception that leads to their action. Wrong perception
will lead to the wrong action.
What you want to do is create a Hypnotic Buying
Trance, the mindset where people are prepped to buy. But not
everyone knows how to do this, including me. This brief
story will explain what I mean:
Pat O'Bryan just released his long awaited CD
and DVD set called, Your Portable Empire. I wanted to drive
traffic to his website and see the sales roll in. Because I
loved his site, and particularly the graphic at the top of
the site, I wrote the following email and sent it to my
list:
Subject: What may be the greatest website of all time?
Pat O'Bryan just sent me a link to look at his new website.
I wasn't interested.
I was tired, just on a teleseminar, and didn't
want to go look.
But it was for Pat, so I did.
And it fried me.
The graphic at the very top not only made me
smile, but the words on it have to be the greatest summary
of an irresistible offer I've ever seen online.
I don't care if you're busy, or tired, or what.
You simply have to go look. It won't take but a sec. It's
at -- http://snipurl.com/unseminar
Or -- http://www.marketerschoice.com
Go see.
Joe
PS - If you want to create your own Portable Empire, which
is what Pat is known for, then get your rear to
http://snipurl.com/unseminar
What do you think?
Is that a good email?
I sent the email and waited.
And waited.
Sales receipts did not burst into my email box.
While my email created traffic to Pat's site, there were no
sales. I found this very perplexing.
As it happened, Internet marketer Mark Joyner
sent me an email to say hi. Mark is the author of The Great
Formula and The Irresistible Offer. He's a genius at online
marketing.
I told Mark about my email and the lack of
results. He surprised me by pointing out that my "framing"
was all wrong. He said by driving people to look at the site
to study a graphic, I sent people to the site with the wrong
end in mind. They need to be going with an urge to buy, not
with a desire to look.
I know this. But I needed a reminder. With Mark's
lesson in mind, I wrote this follow-up email and sent it to
my list:
Subject: I goofed - and you can learn from my mistake
I sent out an email yesterday urging you to see one of the
best websites I've seen in a long time at
http://snipurl.com/unseminar
Many of you went, but not all of you bought.
When I mentioned it to Mark Joyner, he said my
positioning was all wrong.
He explained that by having you go to look at
the site, you didn't go to look at the benefits of the
product.
In other words, I violated one of my own
principles of how to lead someone to buy.
Mark said I should have focused on all you get,
such as --
-- you learn how to set up your own online
business in 30 days or less
-- you learn about hypnotic writing, hypnotic
marketing, hypnotic publicity, and much more
-- you learn the quick-start secrets for
building a money-making business.
You get the idea.
By sending you to the site to look at the
hypnotic graphic, you went there with a mindset to learn
about hypnotic graphics.
Nothing wrong with that, except I also wanted
you to go BUY.
This is the lesson: Whenever you want to get
someone to do something, how you lead them there will
determine what they do.
I led you to look.
But I needed to lead you to buy.
So let me try again.
Please go review Pat's site because the product
he offers can put you into business -- and making money --
with your own "portable empire" in about 30 days.
If Pat -- a once struggling musician with
several CD's out but always broke -- can do it, then so can
you.
See http://snipurl.com/unseminar
In one of my next mailings, I'll send you the
email you should have gotten in the first place. But don't
let that stop you from reviewing his site.
Go for it.
Joe
PS - This very email ought to prove that nobody knows it all
(except maybe Mark Joyner). If I can still learn something
new, then so can you. Get Pat's package and get to the head
of the class. Go see http://snipurl.com/unseminar
What do you think of that email?
Is it good?
This new email brought in sales. I learned my
lesson: How I direct people somewhere determines what they
do when they get there.
The bottom line is this: Think of what you want
your readers to do after reading your writing. What you say
will influence their next actions. People only buy when
they're in the right state of mind. What you write helps
mold that buying mindset, which I call the Hypnotic Buying
Trance.
Copyright © 2005 by Joe Vitale & Bill Hibbler. All rights reserved.
You may forward this in its entirety to anyone you wish.
Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676
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