I shake my head in disappointment when I read many blog posts, articles, and books. Most authors violate one of the fundamental secret principles of the writing method I developed and coined, Hypnotic Writing.
In short, they write to the crowd and not to the person.
If you notice, when I write the posts on this blog, they are written to you. They aren’t written to all the people reading but to a single individual: you.
I wrote about this in my book, Hypnotic Writing, decades ago.
The more personal you can make your writing, the more magnetic it will be to the reader. Yes, crowds may eventually read your words, millions may ultimately read your writing, but when they do, they’ll read it individually.
It’s not uncommon for someone who read my book The Attractor Factor to meet me and confess, “I felt as if you wrote the book just for me.”
Why do they have that feeling?
Because I wrote the book to one person. When any one person reads it, they feel the rapport.
My emails to my list follow this same basic principle, but with even more love added.
In other words, I write most emails pretending I’m writing to a woman I know and like. Even love. Her name will remain a secret.* But in my head, I write the email to her, feeling love as I do so.
The email is very much a type of love letter. Only it gets mailed to my entire list, not just to one person. Still, when my list reads it, they read it one at a time. Therefore the more personal I can be in that email, the more powerful the email will be when its read.
Here’s an example of what I mean:
Over the last few weeks several people have either written or told me face to face that I was appearing in their dreams. At first I found this odd. Then I considered it proof of spiritual advancement. 🙂 And then I decided to weave this reality into my next email.
So I sat down and wrote this subject line:
“I dreamed about you last night”
In the first line of the email, I began by writing, “You appeared in my dreams last night.”
From there I weaved a story about astral consultations, and suggested people get the help they need by going to my main website right here.
Did you notice how I created Hypnotic Writing in the email?
I didn’t begin it by writing, “Many people say they visit me in their dreams.”
Instead, I wrote “You appeared in my dreams last night.”
Feel the difference?
The first line is impersonal; the second line is personal. The first line is not hypnotic; the second line is.
I use the same secret when I’m recording my audios.
For example, when recording my new audio program, The Abundance Paradigm, I spoke just to you. I addressed you. I don’t say “To all those listening,” I instead say, “I’m speaking to you…”
All of my audios, especially The Secret to Attracting Money, are created with me talking to one person: you.
I’m sharing this with you — with you, not my entire database of readers or even the tens of thousands who read this blog — so you can start attracting more of what you want by communicating more powerfully with your own readers.
If nothing else, maybe in the future a little more of what I read will feel like it was actually written for me.
Or better yet, for you.
Ao Akua,
PS – The Abundance Paradigm new audio CD set will be ready for you on November 9.
* She’s you.
17 Comments
Hi Joe,
This is an amazing topic. I’ve seen many internet marketers teach this and talk about this. Most of them advise that as we write, we should imagine in our mind a person that best fits the description of our reader/costumer.
I guess, when we write from the perspective of talking to an individual, we get more clear and more effective. But, do you think that this personal touch also helps us be more certain of the success of the communication, thus attracting better results in our lives?
Thanks, Joe!
All the best,
Josip Barbaric
Thanks for talking to me, only me. And thanks for the advices in writing in this blog. “Visualize a woman you love” WOW That’s a revolutionary idea. I will write only to her. I hope she would fell my love. Anyway Thanks. ERIK
Hi joe,
thanks for sharing this secret. It’s also love to check your blog, go to very depth of subject and enjoy applying LOA.
Peace and love,
Ravin
Joe, is my memory correct that you listed “you” in your book “The Seven Lost Secrets of Success” as one of the most powerful words to use in marketing? (I would have checked this, but I gave away the book.)
I always endeavor to write to individuals — to “you” — in my email messages, blog posts, articles, and books.
But your distinction here that you *imagine* writing your emails to a woman you love, as if you were talking directly to her, is a crucial one!
Thank you for this distinction. I will use it now.
Health/Love/Happiness,
Kirk
That was very well done, Joe. You promoted three products during the post, and one following, and I enjoyed every bit of it. And the links on the first two product graphics were pointed to the more current product, Attract Money Now. Because you are demonstrating what you are talking about, it all feels very natural, not gimmicky at all. Thanks for the lesson.
Hello Joe,
I have been using this tool since reading Hypnotic Trances years ago . . . thanks for writing all of your books.
Blessings,
Barry
I Love My Life
And YOU indeed appeared in my dreams, twice (so far)! 🙂
Oh btw, I listen to your AttractMiracles meditation every single day, and two of my friends do the same. We create a better world, an awesome world, together!! Thank you, Joe. Or Dzsó, if you like. 😉
Hugs, Andrea
Hi there Joe —
Hypnotic writing is one of my favorite books. I keep it right by my personal computer with your other book, “Buying Trances.”
I always read your blog and articles for more advice as I’m looking for ways to market and promote my children’s book, “Building character with Sam, Izzy, and Many Other Dogs: 15 Tips That Help Children Build Character.”
Of course, readers at your blog and newsletter probably aren’t my target audience because it is a children’s book. Teachers and parents would be interested in it.
I imagine most of your readers are marketers, promoters, authors, artists, Law of Attraction fans, and people seeking self-improvement.
I’d appreciate any feedback and tips from you.
your friend and fan,
Danny.
Joe, if you don’t mind I’m goint to print this article and keep it in my notebook. This is an important tool for writing.
Bye
ERIK
I am reading Hypnotic Writing right now, in fact I am just over two thirds of the way though it. I don’t consider myself much of a writer however just like most people don’t consider themselves salespeople in truth we all sell and we all write to get a response especially in this digital world. This is one of the reasons why I picked up the book
I was just thinking this morning if I was to take just one thing from your book what would it be? and after reading your post today I think I just got it. 🙂 Thanks Joe, blessings
Howdy Joe,
So glad I drop back by. I love all of your books that you have written. Hypnotic writing is one of my favorites. I just finished listening to the social media cd again. Can’t get enough of that one.
Whenever I begin a promotion I always go to my Vitale library for inspiration and encouragement. Your the guru, my friend.
P.S. I know you won’t tell us… but is it your Mom?
Hello Joe, I am becoming a fan of yours and I have only read your latest book, “Attract money now” . “YOU” are great , “YOU” are inspirational, “YOU” are great , MMmmm ” YOU” are soo Sexy , Opps I think I have got a bit caried away to writing to this lovely JOE women. Brilliant tip Joe , I will use the imagination and writing to
” You”, every time now .
Many thanks for being you Joe,
From a new friend in England ,
Chris
Joe,
2 questions for you…
Congratulations on your fantastic insight: Great hypnotic writing is a Love Letter!
You’ve just revealed the incredible secret of persuasive writing for free!!
Question 1: Is this Blog entry, “The Secret of Hypnotic Writing”, the first time that you’ve mentioned this “Love Letter” secret?
Question 2: In your book, “Hypnotic Writing”, and in a few of your older Blog columns, you mention Lindsay Lohan. Was she…is she…your Muse?
Love,
Westin
Hi Westin. I smiled to read your questions. I believe the “love letter” secret is the first time I’ve mentioned it as a writing method, but in my book Zero Limits I talk about loving my customers. I think writing with a specific “love” in mind gives your writing (or at least mine) more focus and personality. (For the record, no one has yet to guess who the woman is that I’m writing to.) As for Lindsay Lohan, a few years ago I longed to meet her. But ever since then she’s been in need of a lot of “awakening”, so I’m letting her have her space. – joe 🙂
Hi Joe,
Your quick reply to my comment/questions tells me one thing: Despite your critics, you’re OK and your heart is in the right place!
That you took the time to reply so quickly to my anonymous comment means that you practice what you preach and live the Golden Rule.
I’m on the cusp of success, about to complete and launch a revolutionary yet shockingly simple success-oriented new Yoga technique that’ll change the face of Yoga as we know it.
You’d make a fortune with my ebook, trust me. So I’m going to try to emulate your success by writing & marketing it as you would.
See what you started! 🙂
I want to personally thank you for your writing tips-especially writing as a Love Letter. Truly this is the best way to communicate heart to heart.
Or as you said in Hypnotic Writing, the best way to hypnotically speak to the reader’s subconscious and universal mind.
By the way, your tip about writing as if it’s a Love Letter to a woman you love brings to mind the Yoga concept of Kundalini.
This is the energy of the universe coiled up within each of us. The aim of Tantra Yoga-and all spiritual systems- is to awaken this energy of True Love and channel it into our everyday activities.
And guess what?
Kundalini is a woman-or at least feminine energy!
Kundalini is the Muse of Yoga, the source of loving energy that reflects God, the Supreme Self.
Honor Her by writing Her a Love Letter, and she will bless you with emotional, physical, and spiritual abundance.
Your tip of writing as if it’s a Love Letter to a real woman you love puts an attractive, human face on this eternal Muse.
First you created “Hypnotic Writing”.
Now you’ve discovered an even more powerful secret of memorable writing:
“Tantric Writing”!
Write WHO you love and abundance will follow!
Namaste, my friend
Westin
Joe YOU really are inspirational! This comes in very handy for someone like ME who is getting used to blog writing. Thank you, I am going to think about her!!
o livro e os dvds são traduzidos para portugues