Yours Free!

I have yet another amazing free gift for you.

I’ll tell you what it is in a minute, but notice how much more eager and attentive you are to read this post.

Why?

“Free” is the most powerful word in marketing. I’ve seen people scan entire sales letters unconsciously looking for the word “free” in it. I’ve seen people so eager for something free that they would read the word “fee” as “free” and misinterpret the offer.

A decade ago I offered an e-class on Hypnotic Writing. The fee was $1,500. But people fogged out over the price and misread “fee” as “free” and called to sign up. When I asked for their money, they were surprised. They truly thought it was free.

That said, I’ve been preaching the merits of giving things away for decades. I’ve always personally given away a lot, usually books, but in the last year alone I’ve given away five cars.

Yes, cars.

Giving is so important that I’ve written one book on it and coauthored another. It’s the core of my life. Obviously, I give away the posts on this blog, and my podcasts, and my videos, but I also give away items I could sell, such as my book, Attract Money Now.

As powerful as giving and the word “free” is in life, I’m a little confused that more people don’t do it. When I consult with people (usually for free), they fear giving away their product or service will cheapen their brand and ruin their business.

Even when I tell them Google gives a free service and yet is a billion dollar company, they don’t get it.

Even when I point out several books offer proof that free is a new business model, they are still reluctant.

Why?

Stimulating analysis of FREE (but ironically book isn't free)

I used to scratch my head about this until it came time for me to promote my music.

As you may or may not know, I’ve recreated myself as a musician. I have three albums out and a fourth being mixed in the studio right now. While I’ve been in marketing for decades, I’ve not had to promote music before. I found it a new breed of cat, and with three thousand new albums coming out weekly (!), the competition is staggering.

How do you stand out in the crowd?

Obviously music videos and concerts and publicity can help. I’ll have music videos up soon, and I’ll announce a public performance, too.

But what gets people to listen to your music in the first place?

And now, a musician...

I struggled with marketing my music for a few months. Oh, I did well offering it to my email list. They are fans and tend to support my passions. (I love you all.)

But how do you make a dent in the public’s mind?

One way is through videos on YouTube.

But that’s not enough. You still have to get eyeballs there.

What else can you do?

Enter the magic word FREE.

There are different ways of giving, of course.

Giving a song in exchange for an email address is one way, but that’s not really free, is it? You’re still asking for something (the email address).

Giving a lesser quality song in exchange and urging people to buy the CD with the higher quality song on it is also a version of free, but it’s manipulative. It’s still not free.

Free means no strings, or catches, or hidden barriers or steps.

Free means FREE.

So I decided to practice a more committed version of giving. I’m giving away the title track from my next album, tilted “The Healing Song.”

This is an original healing sonnet written and performed by me, with original music composed and performed by Grammy winner David Darling.

YOURS FREE: This is an original healing sonnet written and performed by me, with original music composed and performed by Grammy winner David Darling. You can listen to it — and download it for FREE — right here: Click here to get “The Healing Song” for free.

You can listen to it — and download it for free — right here: Click here to get “The Healing Song” for free.

Of course, I’m hoping you love the track and go tell all your friends.

So yes, I’m promoting my music in this post, but there’s a larger lesson here for you.

What are you giving?

In general, it goes like this:

If you want more money, give money. Give to wherever you receive inspiration.

If you want people to know about your service, give away your service. Let them sample it.

If you want more love in your life, give love away. Open the door to receiving by giving.

Get the idea?

In general, the more you give, the more you will receive.

Where will you give today?

And what will you give?

Ao Akua,

joe

PS — My earlier healing music albums are:  Strut!,  Blue Healer, and Aligning to Zero. My next album, out in September, will have three Grammy winners involved and is called The Healing Song. All those sites have free samples from the albums on them. Enjoy.

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