Back in 1992 I released a book that caused a change in consciousness in those who read it.
It talked about love in business.
It talked about the lost secrets to success.
It talked about a forgotten genius who taught people the value of sincerity, of caring, of integrity.
It promised to increase sales in any business by a whopping 40% or more.
One man so loved the book that he bought 19,500 copies of it.
Another man left a copy in a hotel room with a note saying, “Read it and leave it for the next person.”
A car full of sales people heard me on a radio show discussing the book while they were headed out of town to a meeting. They turned around and came to my book signing that night and bought enough copies for everyone in their company.
One publisher reprinted the book more than nine times.
Success magazine featured the book.
Numerous people bought the book in bulk and gave copies to customers, clients, and their staff.
Recently I dusted off that old book, updated it with examples and rare old ads, new chapters, new resources, and released it as a new hardcover book.
I also added new material, including a fresh chapter on the world’s first Spiritual Marketer.
I also added a section analyzing one of the greatest sales letters in history, to uncover what made it work.
I also added rare ads designed to stop war (they never ran).
The code name for the book is “7LS”.
That stands for The Seven Lost Secrets of Success.
You can now find this new expanded hardcover edition on Amazon, or at your favorite local book store.
See http://snipurl.com/lostsecrets
I’m still in love with this book and the man in it once called “the messiah of business.”
I spent two years of my life researching it back when I was just starting the upward climb of my career.
I still love the “modern philosopher of millions” and his methods for success.
His name was Bruce Barton, and he cofounded one of the largest advertising agencies in the world, BBDO.
He was also a bestselling author of inspirational business books, a politician, and a celebrity in the business world.
He encouraged people to go for their dreams, to challenge themselves, to stay true to their heart in business and in life.
His most famous book, The Man Nobody Knows (1925), depicted Jesus Christ as a successful salesman, advertiser, and publicist; a role model for the modern business person.
Barton wrote numerous legendary advertisements, including the one above for the Alexander Hamilton Institute. I’ve collected several of his ads for my book on him.
He once wrote –
“One never knows, when he enters an elevator or tears open an envelope or picks up the telephone, what new trick of fortune may be about to be played. Every day is a new series of adventures; around the next corner may lie the event that will change a whole career.”
– Bruce Barton, 1928 http://snipurl.com/lostsecrets
Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use today to reach your biggest career and personal goals.
Now completely updated to include new and rare material – including a 1925 sales letter that drew an astounding 100 percent response (and an in-depth analysis of why it worked) – and including rare old ads by the forgotten genius himself (including his amazing ads to stop war, which never ran) – this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade.
It even includes a special new chapter on the world’s first spiritual marketer (not Barton and not me).
You’ll love The Seven Lost Secrets of Success.
It will teach you about writing, marketing, advertising, writing copy, telling riveting stories, and more — all while you learn about a highly ethical man from another era.
Get it for yourself, and for your associates.
Get it for your family and friends.
Get it to help the world.
The message, and the man it reveals, are timely and needed today.
Ao Akua,
Joe
www.mrfire.com
PS — In many ways, this book was my introduction to “spiritual marketing.” You’ll feel love as you read it. Many say it is their favorite early book of mine. Get it at http://snipurl.com/lostsecrets or at any good local book store. Thank you.
13 Comments
Sometime ago, I purchased this as an E-book. I don’t know about you, but when I buy an e-book, I print it out for reference.
Now, I’ll buy the hardback as a “collector” edition.
Several years ago, Seth Godin wrote “unleashing the idea virus” as an e-book. Gave it out for free. He built a big list too! (it’s a great book too…) then it was released in physical book form. I think Seth’s book became a bestseller.
Books are souvenirs now. (Useful souvenirs) and I’ll be getting a copy soon! Have a great launch!
David
This is great Joe. Thanks for doing what you do.
With love,
C
Hi Joe.
Bruce Barton, a not too distant relative of mine.
It has to be said (sadly) that he might not have been too pleased with your narcistic postings. One after the other, after the other, after the other, ad-infinitum.
And I can’t surely be the only one to have noticed the change in your personality since your appearance in ‘The Secret’ can I??
Pete.
Hi Pete. You might want to read all the books and articles by Bruce Barton and then make a judgement call. As for my posts here being “narcisstic”, well, this is my blog. I write about books I’m reading, things I’m learning, and experiences I’m having, all framed as lessons for you. If you don’t like them, why not skip them? I’m trying to teach with examples from my life, just as Barton and countless other authors have done. I sense jealousy on your post, which is understandable, but it’s also transcendable. Just a thought.
Blessings,
joe
As many may know, I’m no fan of “The Secret,” but I did enjoy “The Seven Lost Secrets Of Success,” and always thought it was one of Joe’s best books. I look forward to reading the revised and expanded version. (And hey, Pete, watch what you say about narcissists! ;-))
Hey Pete can you give us a little more on how closely you are related…like exactly?
Ah Narcissists ! One of my favorite subjects:lol:
Pete you have to put all name calling within context. It seems like you have one already picked out for Joe…in your mind.. without even knowing him personally.
We should watch anything that upsets this much Pete, where we are quick to label. Chances are your shadow is showing. Even without knowing. A little poetry for you Pete
I noticed you had a poetry site that you unashamedly attached to Joe’s Blog and then asked all who liked what they saw to tell 2 others..family and friends.
I think Joe is pretty well doing the same thing.
There is a difference between self confidence and Narcissism….and those who don’t personally know self confidence within themselves frequently take the leap to calling someone a Narcissist….only because they personally have the resourses to know it is Self-Confidence that Joe exudes.
I have known Joe for 7 years or so ( over 4 in Person ) and have grown to be close friends with him. Joe like all of us has some Narcissism in him, but from all the people i know and have known …Joe is closer to the bottom on the scale of Narcissism.
Joe is just more Self Confident about his work and what he believes..and excited.
I am sure your close relative is happy to be written about and promoted so well.
Of course i am doing what you were…talking for the dead.
I like what you wrote in your first poem on your website
Determined now to make my mark.
Unaware of the deadly shark.
The killer of dreams and fantasy,
is now forever stalking me.
Forever building up the blocks
that lead me to the towering rocks.
Where happiness, and wealth both rule.
What Joe is doing is building those blocks confidently.
He is a humble kind soul..with a lot of business savy
..And hello to you my Friend Connie 😀
Mark Ryan
Hey Connie, sorry for the loss of your dog. I also have a Dachshund named “Potter” that I love very dearly. I lost another dog several years ago and it ain’t fun. My sincere condolences.
I recently wrote a blog article called “Programming and The LAW…” that you might be interested in.
Maybe I’m asking for it, but I’d love to hear your thoughts on it. You can read it here if you dare…lol:
http://focusedexistence.com/blog/?p=26
“well, this is my blog…”. Nicely put, sounds like the sentiments of many bloggers embracing Blogging Without Obligation, a twist on freedom of expression in the blogging world. The twist is that those that feel the need to blog without obligation are those that are some of the most conscientious bloggers I have yet to see, simply tired of people dumping negative comments in their positive part of the blogging world. Peace.
http://blog.mrfire.com/wp-includes/images/smilies/icon_wink.gif
Dear Joe,
I was listening to your interview secrets of ho`oponopono revealed. Very inspiring, thank you. And while listening, you were telling that you talk to the sky, to the stars. Well… last week, I was painting, intuitively, following my inspiration… that`s is what cleanses me, painting is like praying for me… When leaving my painting-friends home, by bike, in the evening, I felt gratefull, for everything. There was a heavy feeling, somewhere, in my body… sadness? Toxic emotional waste… wanting to leave my being after the drawing-cleansing-shower. At the same time I felt connected, to nature, the trees, the river, the wind … suddenly I started to cry, like a child. Very hard and loudly. And I was happy, gratefull. I looked at the sky, the trees, my bicycle, and I decided to go climbing in a tree… to feel contact with nature, with divinity here on earth, contact with myself. Over there, in the tree… I started to talk to this lovely tree. I kept on crying, kept on talking, whispering, thanking the tree to be my friend,… and suddenly I remembered my number 1 wish when I was a child: peace on earth. I felt the wish, in my complete being. I may have been in the tree for 10 minutes, 30 minutes, I don`t know anymore. I paid respect and thank you to the tree for this wonderful experience, and I took my bike again. But when taking my bike… I felt different, more whole, complete, more myself. Something had changed, inside out. By thanking, crying, remembering, contact with nature… I felt… I feel like a visitor here on earth. Now I am here, some day I will not be here anymore. The same feeling you can have when you are on holiday – you know you are on holiday, and that you will be, one day, back home again. Well, this was how I felt, and still feel. I am here on earth, to help, to assist, to do everything what is in my possibilities to shine and share and love. And one day, I will be back home again.
`not mine, but thy will will be done`http://blog.mrfire.com/wp-includes/images/smilies/icon_biggrin.gif
Thank you,
warm regards,
Steven
Enjoying your article (blog?) Aerosmith Marketing Lessons lead me to be interested in reading these other writings of yours. I don’t have any of your books yet but have read a few of the books of others you mention like Seth Godin. Your postings intrigue me. I hadn’t quite thought I’d really need another “Marketing” book since I bought, read and enjoyed “Book Yourself Solid” by Michael Port. Darn. Now I have to get yours too. Isn’t there a limit to how much Business & Marketing one should learn? I feel like junkie with all the research I do and impliment. What I really need is a good secretary and maybe a small storefront.
Anyhow Thank You for sharing.
Carmen Tellez
CharmandHappy
I just pre-purchased your latest book “The Key: The Missing Secret for Attracting Anything You Want”.
I have read your Limit Zero and enjoyed it very much.
I hope I can finally get answers to my questions as to why the law of attraction wokrs for some and not for others.