P.T. Barnum was just discovered today by the New York Times, or so it seems. I wrote an entire book on the great circus showman and marketing genius in There’s a Customer Born Every Minute (Barnum never said, “There’s a sucker born every minute.”) It’s good to see Barnum get some recent and accurate attention, and by the NY Times at that. See the whole article, complete with sidebars, at www.nytimes.com/2007/11/09/arts/09expl.html?_r=1&oref=slogin It’s excellent.

2 Comments

  1. Sylvia Latimer-Reply
    November 14, 2007 at 2:53 am

    Dear Joe… 😛
    YOU ARE INDEED, A MARKETING GENIUS!!! 😎
    I LOVE YOU & THANK YOU FOR ALL YOU DO TO HELP US ALL! 🙂

    NAMASTE…

    Sylvia Latimer
    😉

  2. November 23, 2007 at 6:29 pm

    Just a line to tell you I really LOVED that book. It gave and still gives me so much inspiration.
    All the best.

    Olivier

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