Joe Vitale

Fit-a-Rita is a top story in today’s news:

www.prweb.com/releases/low-calorie/margarita/prweb542527.htm
 

Linda Miller writes, “I started an email discussion list for Ho’oponopono friends at Yahoo Groups and if you are able to include an invitation to join the discussion on your blog, that would be wonderful.  Anyone can join the group here.

http://groups.yahoo.com/group/hooponoponofriends

You are very much appreciated!

I love you.  I’m sorry. Please forgive me.  Thank you.”

Jeff Chavez operates Northstar, the company that manages my mentoring and miracles programs. His brother is a semi-finalist on the television show American Inventor. I thought I’d share what he just emailed (used with his permission):

Friends,

This is the final week for my brother, Greg, to make his case to the judges on the TV show, American Inventor.

Right now, he’s a semi-finalist with a 1 in 6 shot of winning the show and the Million Dollar Prize!Those are pretty nice odds. He’s done an excellent job developing his product, The Guardian Angel, and tonight, July 25th, on ABC at 8pm Central we’ll all find out if he makes the cut to the final three.

If he get’s to that point, it will be up to the viewing audience to select the winner with their call-in votes.

I’d really appreciate it if you’d take time to watch the show tonight (Wednesday night), July 25th, at 8pm CST (ABC) and be prepared to support Greg with your votes if he makes it through to the final.

If you missed seeing one of Greg’s previous episodes…Here’s the YouTube link: www.youtube.com/watch?v=UmD_aU0rVmI   

Thanks! Jeff 

Wishing him Godspeed!

Ao Akua,

Joe
www.mrfire.com

You can see me in downtown Austin, Texas taking a tour of a small cigar shop. You can also see cigars being hand rolled here. These are in four parts, all filmed by my dear friend Mark Ryan. Go see:

http://www.youtube.com/watch?v=P3TUR-YhrJc

http://www.youtube.com/watch?v=oFSKCxSGbo0

http://www.youtube.com/watch?v=DUsvH-cSutk

http://www.youtube.com/watch?v=TqDjeoeVe_A

Ao Akua,

Joe
www.mrfire.com

 Marketing tip:

Say something different.

Coffee, for the most part, is just coffee.

I gave it up for two years, didn’t notice a difference in my health or feeling, and returned to it with gusto.

I enjoy trying different kinds. A few days ago we were shopping and I noticed a packet of coffee called “Red Eye.” 

It’s coffee “not for wimps!”

It’s coffee “with an attitude!”

So says the package, anyway.

I loved the playful arrogance of the sales copy.

So I bought it.

Now, marketing can often get you to try a product once, but if it sucks, you won’t buy it again.

Did I like this product?

No – I love Red Eye brew coffee!

I even went online and ordered more, an entire keg* of it, as well as a t-shirt.

Lesson: Coffee is coffee unless the marketing suggests it’s better than other coffee.

This is the beginning of Hypnotic Writing.

A realtor could use this principle:  “A realtor with attitude!”

So could a dry-cleaner: “A dry-cleaner with attitude!”

So could a singer: “A singer with attitude!”

Further Lesson: Your product or service better live up to its marketing.

Ao Akua,

Joe
www.mrfire.com

PS – Get your very own all natural Red Eye Brew at www.stewarts.com/Merchant2/merchant.mvc?Screen=PROD&Product_Code=15470&Category_Code=

* A keg? I’m kidding. 🙂