Joe Vitale

In one of the many private conversations I had in Maui with direct marketing legend Joe Sugarman, we discussed the idea of power.

According to Joe, there are three ways to get it:

1. Wealth.

2. Oratory Skills.

3. Fame.

Joe went on to tell me he thought I had two out of three, and was about to get the third.

For the longest time I wasn’t sure what he meant.

What were the two ways that I already had?

As I roamed around Maui, with and without Joe, almost everywhere I went, I was recognized. Apparently the movie The Secret is being shown on a regular basis in Hawaii. And apparently it is turning me into a minor celebrity, at least in spiritual circles.

Joe noticed this growing fame. He once joked, “I can’t take you anywhere.”

He also noted that my speaking skills were strong. Had I stayed in Maui longer, he was going to put me on a television show where I would interview the current mayor.

I’m sharing all of this with you as food for thought. If you want to influence people, you may need power. If Joe is right, and I believe he is, you need to go after one, two, or even all three of the ways to power: wealth, oratory skills, fame.

Ao Akua,

Joe
www.mrfire.com

PS – A Maui photographer asked if he could photograph me. He wanted me to wear sunglasses in the shot. Joe gave me a pair of one of his new BluBlocker® Magnum sunglasses. I love them. They have a magnet in the center of them, right in the nose guard, that holds them together. When you want to take them off, you simply grab and pull. Way cool. Check out the new Magnum and all of Joe’s famous sunglasses at www.blublocker.com Also note that the woman modelling the glasses is Joe’s wife. I’d say Joe has some power of his own.

PPS – News Flash: P.T. Barnum was right, according to this news story: It’s about Barnum’s mummy being verified as real. http://msnbc.msn.com/id/14852117/ Remember, I wrote the only book on Barnum’s business secrets, in There’s A Customer Born Every Minute. If you read it, he’ll bless you in mysterious ways. After all, Barnum was so powerful that his reach stretches from across his grave.

On the all night flight back from Maui — when I couldn’t sleep because I was so depressed to leave that heavenly island — I used my time to read several books and several magazines.

In the recent issue of Fortune magazine (the September 18th one with Bill Clinton on the cover), there is an ad for a new product I found fascinating.

I’m a gadget guy and a lover of anything to do with health and healing. So you shouldn’t be too surprised that I got excited about a little gadget advertised in the magazine called a Stresseraser.

While I found the picture of the gadget to be curious, I wasn’t persuaded by the copy. It sounded like the copywriter was inventing a solution in order to get me to buy the product. It simply wasn’t convincing.

I wanted to buy the Stresseraser device. But talk about “ergotropic tuning” was making alarms go off in my head. I simply couldn’t believe them. There wasn’t enough evidence to persuade me to buy now.

The one redeeming fact on the Fortune ad was the fact that Good Morning America featured the gadget. But even then, I didn’t know if the TV show liked the gadget or not. All the ad said was that Good Morning America featured it.

But that sole fact made me curious enough to go online, once I got home, and check out the product.

The site is quick, brief, and to the point. I liked what I saw — though I still didn’t swallow the argument about ergotropic tuning — and I placed my order.

And that’s when I found out the product is back ordered until October 15.

My stress level immediately went up.

I wanted the Stresseraser right now.

After all, I just got off a long flight and was facing two weeks of piled up work and numerous things to do at home. I needed the Stresseraser.

Alas. I’ll have to wait.

But then I received a catalog in the mail from Sounds True. And there it was, featured on the back page as well as inside the catalog: the Stresseraser.

And it’s ready for shipping right now.

In fact, the Sounds True online review for the Stresseraser is far better than the Fortune magazine ad. See it at http://soundstruestore.stores.yahoo.net/os01096d-review.html

Finally, here are a few take away lessons:

1. Your audience is skeptical. Give them the facts. All of them.

2. Your audience is still skeptical, even after all the facts. So give them endorsements. The more, the better. The more respected, the better.

3. Your audience is impatient. Have your product ready for shipping today. Now. Instantly.

I’m going to go practice deep, s-l-o-w breathing now.

Oh, yea. And I still have to unpack.

Ao Akua,

Joe
www.mrfire.com

PS – I haven’t received the Stresseraser yet, so can’t comment on it. I have high hopes for it, though. After all, who doesn’t want to erase stress?

In Maui, a realtor drove us around to look at houses. Along the way, we did a lot of talking about healing, spirituality, the movie The Secret, and personal growth. It was all interesting, but something enlightening took place on one segment of our drive.

The realtor had read my now famous article on Dr. Len and the ho’ oponopono Hawaiian healing process he used to heal an entire ward of mentally ill criminals. (The article is the most recent one posted at www.mrfire.com)

Like everyone else, the realtor found the article inspiring.

Like everyone else, he didn’t quite understand it.

As we drove around the beautiful island of Maui, I listened to the realtor complain about a house he couldn’t sell. The buyer and seller were fighting over it, causing a lot of anger, resentment, and more. Plus the sale was caught up in their bickering, and wasn’t going to close any time soon. The realtor was obviously frustrated by their actions.

I listened for a while and then felt inspired to speak up.

“Would you like to know how Dr. Len might handle this situation using ho’oponopono?” I asked.

“Yes!” the realtor exclaimed, obviously curious. “I’m definitely interested. Tell me.”

“This ought to be good,” Nerissa said.

“Well, I’m not Dr. Len,” I began, “but I am writing a book with him and I’ve trained with him. So I think I know how he might handle this.”

“Tell me!”

“What Dr. Len does is look within himself to see what is within him that is sharing the experience he sees on the outside,” I began. “When he worked at that mental hospital, he looked at the patient’s charts. Whether he felt repulsion at their acts or something else, he didn’t deal with the person, he dealt with the feelings he experienced. As he cleared what was within him, they began to get clear and heal.”

“I like this,” the realtor said.

“Most people have no idea what responsibility means,” I continued. “They are into blame. As they grow and become more aware, they begin to consider that they are responsible for what they say and do. Beyond that, as you become even more aware, you can begin to realize that you are responsible for what everyone says or does, simply because they are in your experience. If you create your own reality, then you created all you see, even the parts you don’t like.”

The realtor was smiling, nodding his head.

I kept talking.

“It doesn’t matter what the buyer or seller does in this situation,” I said. “It matters what you do. What Dr. Len does is simply repeat ‘I love you,’ ‘I’m sorry,’ ‘Please forgive me,’ and ‘Thank you.’ He doesn’t say it to the people, he says it to the Divine. The idea is to clear the shared energy.”

“I’ll do this,” the realtor said.

“But you don’t do it to get something,” I went on. “You do it because it’s how we clear the shared energy so no one has to experience it again, ever. It’s a cleansing, and you never stop doing it.”

I paused.

The realtor seemed to get it. His eyes were wide and his smile was big.

“If it comes up in your awareness,” I continued, “then it’s up for you to clean and heal. Since you brought this situation of the buyer and seller to my attention, then I have to clean on it, too. It’s now part of my life experience. If I’m the creator of my experience, then this is something I’m responsible for, too.”

I let all of this sink in as we continued our drive to look at other homes in Maui.

A few days later I received an email from the realtor. He said he was continuing to use the Dr. Len process.

That’s how it works.

It’s all love.

It’s continuous.

And you’re totally responsible.

Finally, consider this spiritual punchline:

Since the story of the buyer-seller disagreement is now part of your experience, that means it is up for you to heal, as well.

After all, if you create your own reality, then you had to create this situation, too, as it is now part of your reality.

I suggest you use the “I love you” statements to heal this. To help you, the picture above is to the house being held up in the sales process. It’s beautiful. We’ve seen it and been in it. You’ll note the door is open for you to enter into it.

Why not walk through, spread love, and make yourself at home?

I love you.

Thank you.

Ao Akua,

Joe
www.mrfire.com

PS – If you want to absorb this way of thinking at a deeper level, see www.BeyondManifestation.com

PPS – If you want an easy way to hear the Dr. Len ho’oponopono mantras, see www.milagroresearchinstitute.com/iloveyou.htm

Rhonda Bryne is the beautiful lady behind the hit movie The Secret.

That’s her with me, in one of Joe Sugarman’s homes in Maui, after a recent dinner.

I can’t say enough good things about Rhonda. She had a devastating experience, as mentioned in the movie, and then discovered the secret that turned her life around. Now she wants to tell the world.

She used that very secret to create the movie, when all she had was an inspiration and great enthusiasm.

I and many other authors and speakers — from Jack Canfield, Mike Dooley, John Assaraf, Bill Harris and Bob Proctor – took a chance on her idea. We’re all glad we did. Each of us has become a celebrity in spiritual circles as a result of being in The Secret. (Joe Sugarman says he can’t take me anywhere in Maui without someone recognizing me.)

Rhonda’s not a shooting star, however.

You’ll soon see a book based on The Secret, an audio program, and much more. You can expect all of it to be bestselling and life changing. Personally, I think the movie and her followup items have the potential to awaken humanity.

I told Rhonda how impressed I am with her marketing skills. The viral marketing behind the movie has made it a classic, and it hasn’t even hit theatres or TV networks yet.

Rhonda smiled and told me her marketing advisor is The Universe.

“Keep that relationship,” I said. “It’s obviously working.”

Ao Akua,

Joe
www.mrfire.com

PS – The Hawaiian shirt I’m wearing in the picture is a 100% all silk, hand painted, locally made work of art. They’re rare. And a tad expensive. I have several of them now. Joe Sugarman saw that new one on me and said, “It’s spectacular.” If you look close, you can see the energy of the shirt blending into the energy of Rhonda. How is that happening? It’s a secret…

PPS – The terrific Marcy from Maui, the creator of the Powerful Intentions website, was at the private dinner in Maui with Joe Sugarman and his wife, Rhonda, Nerissa, and me. See her write-up, complete with pictures, at http://marcyfrommaui.powerfulintentions.com/blog/ What a night!

We’ve been staying in a beautiful home on the beach in Maui, Hawaii.

The home belongs to marketing legend and genius copywriter Joe Sugarman, father of the famous Blueblocker sunglasses.

I can finally tell you where we’ve been staying because tonight Joe gave me permission to do so.

Joe is a wonderful, generous, brilliant, spiritual and dear friend. I’m amazed that I know him at all let alone know him well enough to be allowed to stay in his home here in Maui.

But Joe is a little upset with me.

Joe is famous in marketing circles. Most people know of his breakthough books, such as Triggers. Or they know of his classic infomercials for his Blueblocker sunglasses.

He’s also a celebrity here on the island. He published a weekly Maui newspaper for many years, so all the movers and shakers have come to know his name, even though he sold the paper a year ago.

But Joe has seen something unusual during my time here with him.

When we go places, and someone yells out, “Hi, Joe!”, they aren’t looking at him.

They’re looking at me.

Turns out most of Maui has seen the movie The Secret.

Most of those who see it remember my face.

And when I show up someplace with Joe Sugarman, they are attracted to me, not him.

Joe’s not upset, of course. He actually prefers being reclusive. He’s a humble guy, which is another reason why I love him.

When I try to tell Joe how grateful I am to know him, he simply says, “You attracted me and all these good things yourself.”

Ao Akua,

Joe
www.mrfire.com

PS – Joe has a new book coming out in late November. You’ll want it. Anything by Joe is a masterpiece. Go get his books on amazon. And then memorize them. And if you can find a copy of his now out-of-print earlier book, Success Forces, get it NOW. Joe told me that book could have been easily titled “Karma for Business People.”

PPS – Nerissa filmed Joe Sugarman, his wife, and me last night at dinner. Stay tuned for information on this rare footage, which we’ll post one day down the road. For now, Maui is calling me back to her…

** Sent via Wireless E-Mail with Blackberry **
(I could be anywhere) 🙂