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People are always asking me “What’s the best way to write a sales letter?” or “How can I draft my website sales copy so it actually makes sales?”

Well, there are at least three things you can do:

1. Hire me or some other copywriter to do it for you. See my rates at www.mrfire.com (I’m not available till 2007, though.)

2. Use my software at www.HypnoticWritingWizard.com (You’ll love it. Works on PC’s only, though.)

3. Study the letter at http://www.clickhereyouidiot.com/

Thus ends the lesson for today.

Ao Akua,

Joe
www.mrfire.com

PS — My fitness-marketing monthly DVD is almost ready to be announced. Stay tuned…

In case you missed the David Letterman show on television last night, actress Lindsay Lohan was on and she talked about me.

She was there to plug some movie she’s in — A prairie Home Companion directed by Robert Altman, I think (I wasn’t really listening) — and along the way Letterman tried to find out who she has been dating recently.

Fortunately, she wouldn’t say.

Thank you, Lindsay.

Ao Akua,

Joe
www.mrfire.com

PS — According to a biorhytm chart on the net http://www.facade.com/biorhythm/, I am very compatible with Lindsay. It says:

See, Lindsay? What did I tell you?

I just learned that the great Heavyweight boxing champion Floyd Patterson died. http://www.recordonline.com/archive/2006/05/12/sports-pattersontrib-05-12.html

I met Floyd more than thirty-five years ago, when I was an idolizing kid and he was a world famous but aging boxer.

I wrote about the experience in my book, Life’s Missing Instruction Manual www.lifesmissingmanual.com

Floyd gave nobility to a brutal sport. One writer said, “Patterson’s best teaching tool was simply being himself, a kind-hearted, generous gentleman who carried himself well in public, signing autographs, speaking at community centers, visiting local seniors and bringing holy communion to the housebound.”

I no longer care about boxing, and haven’t in decades, but I’ll never forget the kindness of the great Floyd Patterson.

He was one of my early heroes.

I miss him.

Ao Akua,

Joe
www.mrfire.com

PS – Today is my father’s birthday. He took me to see Floyd when I was a kid. Thank you again for that, Dad.

This morning I met famous bodybuilder Lee Priest.

I didn’t know what to expect. Guys like him used to beat me up in high school.

But I’m a new man these days. Today I know bodybuilders and fitness models, once worked out with classic bodybuilding legend Frank Zane www.FrankZane.com, met actors James Caan and Ray Liotta in gyms, and more.

Still, when I went into the gym today, knowing I was going to meet a modern day award-winning bodybuilder, an old part of me expected to be treated like the fat boy of long ago.

But that didn’t happen.

Lee Priest is friendly, smart, clear eyed, clear headed and full of opinions, most of which show up raw and un-edited in his monthly DVD at www.bodybuildersreality.com

I gave him a copy of my book, The Attractor Factor www.AttractorFactor.com. He stood there in the gym and began to read it. I was impressed.

He asked me about my other books and asked me to bring him a copy of my recent book, Life’s Missing Instruction Manual www.lifesmissingmanual.com. He said he likes inspirational works.

Later I followed him to a grand opening of a smoothie shop in Round Rock, Texas, beside a popular Gold’s Gym. Again, he was warm and friendly, talking, joking, signing pictures, etc.

I couldn’t help but notice he is covered with tattoos, including one on his face. I pointed to the inside of his forearm, where the space was available, and offered to pay him if he would tattoo my website www.mrfire.com there. He laughed but he may not have known that I’m serious.

I got the tattoo marketing idea from the great Houdini, who once hired seven bald men to write a letter each on their heads, and then bow together so people could see that the bald heads spelled H-O-U-D-I-N-I.

I think having my website as a tattoo on Lee’s arm is a far better idea. Lee’s picture is taken all the time, and he’s in many fitness magazines, such as Muscular Development. That single ad-tattoo would get me a lot more mileage than Houdini’s seven bald guys.

Anyway, check out Lee’s monthly DVD membership site, run by our mutual friend Scott York, at www.BodyBuildersReality.com

It’s like a reality TV show for fans of bodybuilders and bodybuilding.

The site itself is well done, and is worth a look. You can always learn something new about marketing by studying websites that sell.

Go see for yourself.

Ao Akua,

Joe
www.mrfire.com

PS – Heads up: I’m going to announce a new DVD of the month membership site of my own in a few days, aimed at anyone wanting to lose weight and get in shape while learning marketing. I think you’ll like it. Stay tuned to this channel for further details.

I just heard that the Internet was destroyed last night.

I’m shocked, too.

I’ll tell you about it in a moment, but first —

I’m reading a terrific new book called Idealized Design.

It’s by Russell L. Ackoff, Jason Magidson, and Herbert Addison. It’s a Wharton School Publishing book, which has been publishing some works of genius. (Note their earlier masterpiece, The Power of Impossible Thinking by Wind and Crook.) www.whartonsp.com

This is another one of them. It’s basically about how to create the future for your business (or your personal life) by focusing on what you desire and not on what you already have.

The book reminds me of The Attractor Factor www.attractorfactor.com but with a much more corporate focus. In fact, the book’s subtitle is “Creating an Organization’s Future.”

But the principles in the book are pure Attractor Factor and The Secret. www.whatisthesecret.tv

For example, one of their guidelines is “Focus on what you would like to have if you could have whatever you want ideally, not on what you do not want.”

My favorite part of the whole book (so far) is where you pretend that the business you want to improve was destroyed last night.

It’s gone.

Burned to the ground.

Obliterated.

Now you are in a wonderful place where you can envision how you wish the business would have been in an ideal world.

From your vision, you can work backward to figure out the steps needed to create it.

This re-engineering type of concept is brought to life in the most riveting way by Russell L. Ackoff, when he opens the book by telling the story of how a CEO of Bell Laboratories walked in one day and announced, “Gentlemen, the telephone system of the United States was destroyed last night.”

As a result of that announcement, which of course wasn’t true, the audience was able to free their minds to go on and create what we now take for granted, such as touch tone dialing, caller ID, speaker phones, etc.

So — If the Internet did in fact collapse last night, how would you rebuild it?

What would your vision look like?

Ao Akua,

Joe
www.mrfire.com

PS – I love the Internet. Anything goes. People can be wild, zany, outrageous, and more. If you haven’t heard about the person selling paintings of numbers (!), you simply have to take a look at http://www.onethousandpaintings.com/home/ Go see.

PPS – If you want to dream and drool, then go here and pick out a castle to buy and live in. http://www.wists.com/chateaux.html Hey, anything is possible. The great ad genius David Ogilvy lived in a castle in his later years. Dream BIG.