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Nerissa tells me you can make money sharing videos. They don’t have to be your videos, either. They can be mine. Or yours. Or anyone else’s that you find and like on Revver. YouTube doesn’t share their ad revenue but apparently Revver does. All you do is open an account at http://revver.com/account/register/ and follow their directions. If you want to share the videos of me located on Revver, just do a search for “mrfire” in the field “from this user”. I love win-win-wins like this.

 Seth Godin wins. I’ve had numerous milestones in my life, but I’ve yet to have myself turned into an action figure. www.mcphee.com/items/11792.html 

I was filmed for two more movies last week. One of them is called The Leap. Actually, their original title was much longer than that. They shortened it after I gave them a marketing lesson in how people think. You can see me talking and singing (yes, singing) with the producers of it at http://revver.com/watch/617055 or by clicking the image below. Enjoy.

If you read my blog on October 17, 2007* and grabbed some Fuego stock at that time, you’re probably smiling right now. Fuego Entertainment just released this news today:

Fuego Entertainment Acquires 15 “Lost”, Never Before Released, Recordings by The Beatles

Jan 10, 2008 6:00:00 AM MIAMI, FL — (MARKET WIRE) — 01/10/08 — Fuego Entertainment, Inc. (OTCBB: FUGO) today announced it has acquired 15 tracks of previously unreleased music by John Lennon, Paul McCartney, George Harrison and Ringo Starr, “The Beatles.”

The recordings were made in 1962, a short time before their signing with E.M.I., during the FAB FOUR’S first live appearance together at the Star Club in Hamburg, Germany playing before a small audience of about twenty to thirty people.

The original tape of this live recording was “lost” for over 33 years in the record and tape collection of legendary music producer and promoter Mr. Jeffrey Collins.

The Star Club Hamburg recorded most groups that appeared at their club in the late 50s and early 60s under a performance contract that included payment in full for any live recordings made at their club. Many of these recordings were released by Polydor (West Germany). However this particular tape was sold along with several others to Jeffrey Collins, of the Collins Organization, a booking agency in London, England.

The original idea was that the tapes would be used to promote the Star Club as a venue and the groups to other clubs that the Collins Organization used. The tapes were in fact not touched until 1994 when, with the release of the B.B.C. tapes and a renewed interest in The Beatles, Mr. Jeffrey Collins decided to search for the lost tapes.

This 15 track set was recorded at the Star Club in Hamburg, Germany a short while after the Ted Taylor recordings and boast different and perhaps better takes of “A Taste of Honey” and “Hippy Hippy Shake” (using Tony Sheridan as a 5th Beatle). These are the only two songs found on the original Star Club releases with which this recording should not be confused.

This is an historical recording because it was the very first time that Ringo Starr actually played with The Beatles “live” after replacing Pete Best on the drums.

Other tracks make good use of Kingsize Taylor’s Band “The Dominoes” who utilize their piano on such Beatles favorites as “Money,” “Twist and Shout” and “I Saw Her Standing There” all of which were subsequently used on The Beatles’ first studio recordings for E.M.I.

What makes this album truly unique are the eight songs not available on any previously released L.P.s or singles — which include Paul McCartney singing Hank Williams’ “Lovesick Blues” and George Harrison vocalizing Maurice Williams’ “Do You Believe.” One of the most outstanding tracks on this album must be “Ask Me Why” showing just how John Lennon and Paul McCartney became
such a winning combination.

The complete list of all the tracks, the complete story of how this “lost” tape from The Beatles came into the possession of Mr. Jeffrey Collins and sound clips from several of the recordings from this album will soon be available on our Fuego Entertainment, Inc. web site at www.FuegoEntertainment.net. When you enter the web site click on the “Fuego Plus” menu button.

“I am delighted to be given the opportunity to work with such professional businessmen within the Fuego Entertainment Organization and I am truly looking forward to running the new joint venture and achieving the goals that we will set for ourselves,” said Jeffrey Collins.

“Our previously announced Joint Venture with Mr. Collins’s Echo Vista Group, incorporates into our exciting music library an extraordinary, diverse, valuable catalog of music. In some cases, never released recorded music, The Beatles is only one example. I’m extremely excited about this acquisition and the future release of this historical Beatles album. They are one of the most commercially successful and critically acclaimed music groups in the history of popular music,” stated Hugo Cancio, President & CEO of Fuego
Entertainment.

This one of a kind historical album will be released under the Echo-Fuego joint venture, a majority control music division of Fuego Entertainment. A release date will be announced in the near future.

* See http://blog.mrfire.com/marketing/the-fire-of-fuego/ 

 The other day I stumbled across a brilliant website example of Hypnotic Marketing.

It all began with me hunting for a leather satchel.

I carry so much stuff these days – from cigars and cigar cutters and lighters, to pen and paper, to magic tricks, to nasal spray to protein bars to herbs to books and magazines, to who-knows-what-else – that I need more than bulging cargo pockets in my pants to get through a trip to the store.

So I kept looking for the perfect “man purse”.

Pretty frustrating as most male purses aren’t very cool.

But then I found one listed on eBay. I bid on it, won it, and went to the makers website at www.saddlebackleather.com to learn more about who I bought it from.

The first thing I noticed is their personality. Their tag line is –

“They’ll fight over it when you’re dead.”

I love that. Made me feel like I own something really valuable. Heirs may not fight over Francine or Ladybug, but they sure will this leather satchel.

Then I noticed that they aren’t afraid to list their competitors.

If you look at www.saddlebackleather.com/rivals.htm, you’ll see their competition. The site says “The more you shop, the better we look.”

That’s confidence.

Their website copy is also a great example of hypnotic writing. For example, note the vividness of these lines –

“Saddleback Leather goods are made to last longer and age better than their owners.  They are designed to be a reflection of the one who carries them. Are you average, boring and cheap or are you uncomplicated, classic and well put together? Carry something that says who you are.”     

I think their products description page needs more copy to better describe the items in a hypnotic way, but the site is certainly doing almost everything else right. 

They also cover the visual buyers, with a funny video of one of their bags being chewed up by a crocodile who was purposely teased and tempted to eat it. See www.saddlebackleather.com/videos.htm

Not enough marketing has personality, or confidence, on top of a terrific, unique product. This company does.

After I received my satchel – which was shipped overnight– I received an email from Dave Munson, the seller, about how to care for it.

This follow-up made me feel like buying even more leather products from these people. And since the satchel I have now is probably smaller than what I really need, I’ll probably buy a larger leather bag from him.

This is hypnotic marketing at its finest.

Ao Akua,

Joe
www.mrfire.com

PS – I’m a fan of Dan Kennedy. I so love his work that every month I actually hope he comes out with a new product so I can buy it. Can you imagine if your brand was so powerful that people sat around waiting and wanting to buy from you? It’s something to shoot for.

Note: The photo is of me holding my new satchel and a copy of my latest book, written with Jillian Coleman-Wheeler, Your Internet Cash Machine. It’s in book stores now. (Hint, hint.)