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 Marketing tip:

Say something different.

Coffee, for the most part, is just coffee.

I gave it up for two years, didn’t notice a difference in my health or feeling, and returned to it with gusto.

I enjoy trying different kinds. A few days ago we were shopping and I noticed a packet of coffee called “Red Eye.” 

It’s coffee “not for wimps!”

It’s coffee “with an attitude!”

So says the package, anyway.

I loved the playful arrogance of the sales copy.

So I bought it.

Now, marketing can often get you to try a product once, but if it sucks, you won’t buy it again.

Did I like this product?

No – I love Red Eye brew coffee!

I even went online and ordered more, an entire keg* of it, as well as a t-shirt.

Lesson: Coffee is coffee unless the marketing suggests it’s better than other coffee.

This is the beginning of Hypnotic Writing.

A realtor could use this principle:  “A realtor with attitude!”

So could a dry-cleaner: “A dry-cleaner with attitude!”

So could a singer: “A singer with attitude!”

Further Lesson: Your product or service better live up to its marketing.

Ao Akua,

Joe
www.mrfire.com

PS – Get your very own all natural Red Eye Brew at www.stewarts.com/Merchant2/merchant.mvc?Screen=PROD&Product_Code=15470&Category_Code=

* A keg? I’m kidding. 🙂

 After my recent request to raise funds to help Kirk — the seven year old boy who had a stroke shortly after birth — we managed to raise over $17,000 so he could have the Quadriciser, the machine he needed to help him train his body and mind on how to move.

Kirk has his machine now and that’s him using it.

Note his smile.

Note that you helped make this possible.

His mother wrote the following to me the day the machine was set up:

“The Quadriciser is all set and ready to go…

We put Kirk in, made sure he was comfortable, and we turned it on!

What happened next was so funny!

Kirk’s eyes got really BIG as his arms AND legs moved then he looked at me and his eyes said, “WOW! So this is what it is like when everything works!”

He watched his legs then he watched his arms (he was very quiet), then he would look at me and then he would watch his body move and move and keep moving!

Then, the unexpected happened.

The stimulation of having his legs and arms move put a smile on his face and he started to respond to the movement!

We have LOTS of work to do, but now all the tools are in place…thanks to YOU :-)”

She later sent an email saying, “Kirk says, ‘Look at me move, Joe!!!!! Thank you Joe! Thank you everybody! My smile says how much I love you !!!”

I hope you sense the love coming your way from a little boy you helped.

He loves unconditionally.

He’s a model for all of us.

I am grateful.

Ao Akua,

Joe
www.mrfire.com

PS – My original post about Kirk is at http://blog.mrfire.com/health/kirk-loves-you/ and my follow-up is at http://blog.mrfire.com/secret/kirks-gift/ You can still contribute to Kirk’s healing fund at www.amazingkirk.com Thank you. I love you, too.

 Here are some photos taken at the recent National Speakers Association convention where I spoke before 2,000 professional speakers on Inspired Marketing.

This is where I told them about Zero Limits and received a standing ovation. These wonderful people treated me like a rock star, making me feel like Elvis.

 I have no idea what I’m smiling about here.

 2,ooo people!

 Yes, I’m talking to you.

Ao Akua,

joe
www.mrfire.com

PS – All photos by photographybydov.com

Another person I met at NSA — I met hundreds of wonderful people there — was Susan Friedman, who calls herself a tradeshow coach.

She handed me her book, Riches In Niches, and I love it. It’s all about making money in a focused area. Her book is truly great. I later learned she has a nice offer for getting it today.

See www.richesinniches.com/book/

Ao Akua,

Joe
www.mrfire.com

PS – You can still get $300 in gifts when you get more copies of Zero Limits. Go to the link below and grab copies (and your gifts) and give the extra copies as “seeds” to schools, churches, prisons, libraries, bus stops, hospitals, family, friends, clients, kids, and anyone else you can think of. Let’s spread the power of “I love you.” www.collaborativepush.com/joevitale Thank you.

Maybe you care, maybe you don’t, but you can now find me listed on Wikipedia at http://en.wikipedia.org/wiki/Joe_Vitale

And no, I didn’t put me there.

Tip: It might be a sound marketing move to list you, your product or service on Wikipedia.

Just a thought.

Ao Akua,

Joe
www.mrfire.com

PS — Most people play it safe in their marketing. That’s fine, except if they think a little crazy and do something a little zany to get the media’s attention, they may find themselves with a stampede of new traffic. For help in thinking very differently, see www.patobryan.com/aasp3.htm  It’s a fun site to review because of the legendary publicist the site describes. Go see.