Dr. Joe Vitale’s Blog

After finding $12,500.00 in an old Paypal account last week, I went on a spending spree.

I bought everything from a Bentley jacket (to start pretending I’m a Bentley GT owner) to a humidor (for my new hobby of cigar smoking) to a rare magic trick (which I can’t wait to show you one day), to a gift of money for Nerissa, and more.

One of the other things I bought was a new guitar. I have several, but you can’t have too many. If you play the guitar, you know what I mean.

This new guitar is an E-Z play guitar. It’s designed to be, well, easier to play.

The website that describes it is written beautifully. They say:

EZ-Play™ Guitars are modified by Master Guitar Luthier Denny Zager to play easier than any other guitars made. The EZ-Play modification process involves:

Lowering the strings closer to the fret board so you no longer have to press hard to form chords.

Widening the stance of the strings so there is more space for your fingers, while keeping the neck shallow so its easy for all hand sizes.

Modifying the saddle, bridge, neck, nut and bracing in harmony to amplify the tone and resonance.

The result is a guitar that is 50% easier to play with a sound that competes with guitars costing 5 times the price.

Sounds good to me.

So I ordered one.

I was telling Pat O’Bryan about it today and he asked when he could see it. I told him I hadn’t heard from the seller yet. Pat’s eye-brows went up and I smelled his concern. Suddenly I started to feel buyer’s remorse; that sinking feeling in your gut that says maybe you made a really bad decision.

I wrote to the seller and almost instantly got back an email. It had to be one of the most reassuring emails ever received after a sale. Not only did it confirm my order, but it included testimonials, which essentially made me feel excited all over again about my new guitar.

Here’s part of the email:

Hi Joe,

We’ll take care of you…no worries.

I’m showing you purchased your guitar Friday night and it went out Monday morning after Denny completed a final inspection.

Warmest regards,

Dennis Zager Jr.
http://www.zagerguitar.com/
Toll free 1-800-308-9731

Magazine reviews http://zagerguitar.com/Index.cfm?event=public.feedback.review

Customer testimonials http://zagerguitar.com/Index.cfm?event=public.feedback.testimonial

Ebay customer feedback http://cgi2.ebay.com/aw-cgi/eBayISAPI.dll?viewFeedback&userid=zager_ez-play_guitars

Try a guitar risk free
http://zagerguitar.com/Index.cfm?event=public.guitars.guarantee

Recent customer testimonial:
04-07-2006 Hello Dennis, I received your guitar today and what a great instrument it is! I really like it a lot. It almost sounds like a piano. Very crisp and articulate, perfectly in tune. A very musical guitar! I like the fact that it’s light weight. The neck is very easy to play everywhere, I can bend the strings easily and there’s no buzz at all! The sound is focused, full range, nice bottom, solid mids, rich and round highs. Plus, I think it looks awesome! Thank you so much, I really appreciate that guitar. Thank you again.”
— Andre Coutu, Lead guitarist for Celine Dion, Las Vegas, Nevada

More testimonials http://zagerguitar.com/Index.cfm?event=public.feedback.testimonial

I’m impressed.

Most sellers would write and just say, “Got your order.”

The Zagar Guitar people wrote a personal message, gave me the tracking number for the guitar, and added a lot of emotionally supportive links, including a testimonial from Celine Dion’s lead guitarist!

I need to model this approach to doing business.

Maybe you do, too.

Now I’m really excited to get that guitar!

Ao Akua,

Joe
www.mrfire.com

PS – I leave for the hypnosis convention tomorrow. Unfortunately, that’s the very day the guitar is supposed to arrive. I’ll give you a report on it after the trip. Meanwhile, consider reassuring your customers with a thank you email that confirms their order, upsells them on more products, and soothes their concerns with some testimonials. It’s e-z to do.

My blog post from the other day was just turned into a wonderful news release and distributed to the national media. It’s worth looking at the before and after versions.

My “before” news release, which was the bare bones of an idea, is on my blog for August 5th.

The “after” news release, expanded and polished by PR Web Direct, and with a stunning photo added, is now online at www.prweb.com/releases/2006/8/prweb421148.htm

Study both.

Ao Akua,

Joe
www.mrfire.com

PS — The next Manifestation Weekend will be Nov 10 – 11 in Austin, Texas. Price is just like the original one: $1,000. Only 25 can attend. If you’re interested, send an email to my assistant Suzanne at [email protected] If you want to know what the first weekend was like, see www.BeyondManifestation.com I hope to see you there.

Right now I’m busy preparing to go to the world’s largest convention for hypnotists later this week. I’m a speaker there, and Nerissa and I will have a booth, too.

Even with all the stress of preparing for that annual trip up north, I have two new books coming out within weeks (circle August 22th on your calendar), and I just completed writing my next book.

Before I turn it in to the publisher and leave for a long awaited vacation to an island in the Pacific, I’ll begin my next book after that.

And on top of all that, there’s the body and business contest Scott York and I just announced, the nutritional products I’m beginning to promote, and a TV show I’m planning to produce.

I also have two DVD projects near completion, that I can’t wait to share with you.

And I’m currently in my fifth fitness contest, which is eating my lunch with intense workouts and strict dieting. But I’m eight weeks into it and there’s no turning back.

Oh. And I just bought a new guitar, I’m practicing a new magic trick, and I’m shopping for a new Bentley (since I passed on James Caan’s used one) and I’m writing blog posts, like this one, whenever I can.

But that’s not all.

I still find time to read good books.

I’m a book addict.

I admit it.

I love them.

I buy them, collect them, and sometimes even read them.

Since you might be interested in what I’m reading right now, here you go:

What Happy Companies Know: How the New Science of Happiness Can Change Your Company for the Better by Dan Baker, Cathy Greenberg, and Collins Hemingway.

I love this book. It’s inspiring. It focuses on what I’ve been saying for years: happy people tend to get more of what they want. They are more productive, prolific, and profitable. As The Attractor Factor states, the more you focus on the positive, the more positive things you create and attract. Amazingly enough, this whole book supports (but doesn’t directly address) the premise in the news release I am sending out tomorrow: Happiness helps you lose weight. Get this book.

Go Big or Go Home: How the Next Generation of Startup Companies Think BIG, Grow FAST, and Dominate Markets Overnight by Wil Schroter.

I’ve only begun this book but I love the energy and passion and message in it. Schroter is getting me to think big and act quick. I’ve often said “Money likes speed,” but this book takes it up a notch. The author urges you to look for the big painful problems that large groups of people share and then create solutions for them. He’s got me thinking. I imagine you could read and re-read this one book all year, and every time create a new money-making profit center. Read it and dare something worthy. I am.

Six Blind Elephants: Understanding Ourselves and Each Other, two volumes, by Steve Andreas.

This two-volume set shares stories and techniques for helping yourself see how you look at your life through “scopes,” a type of categorizing that determines what you see and how you feel. Change the scope and you change the experience. Andreas is an NLP pioneer. This set reveals numerous methods for shifting perception, many of them from the legendary change masters, such as Milton Erickson, Virginia Satir, and Richard Bandler. I found volume one harder to read and volume two more practical, but if I were you, I’d get both books. Read them and open your world to new possibilities. A wise, thoughtful, and often fun set of books. I think they’ll be “scoped” as classics in the field of psychology by future generations. You can read excerpts at www.realpeoplepress.com/booklist/new.html

There’s more, but that’ll hold you for now.

The above books are all available from the king of bookstores: www.amazon.com

I better get back to my packing and preparing.

Gee, which book should I take on the plane?

Ao Akua,

Joe
www.mrfire.com

PS – When you come across a book that blows your hair sideways, be sure to tell me. Just post a comment here. Thank you.

It will go on to say —

(Austin, Texas) According to Dr. Joe Vitale, author of The Attractor Factor and Life’s Missing Instruction Manual, happiness burns more calories than unhappy emotional states, such as depression, sadness, or anger.

“People mistakenly think happiness is where you sit and vegetate under a lotus tree,” says Vitale, 52, an author and Internet marketer based in Texas. “The truth is, happy people tend to take more actions in the direction of their goals.”

Vitale says he lost 80 pounds by focusing on what he wanted, not on what he didn’t want.

“Unhappy people tend to sit in front of the television, overeat, and do nothing but complain,” he stated today. “Even if they are feeling frustrated, sad, or angry, they tend to bottle their energy and do little to nothing with it. As a result, they get fat.”

Vitale should know. This once obese Internet guru of www.mrfire.com lost eighty pounds. He says he went from being called the Buddha of the Internet to the Charles Atlas of the Internet.

“I began to lose weight when I began to do what makes me happy,” Vitale explained. “Happy people tend to take actions that burn more calories. As a result, they get trimmer.”

To help others get happy and lose weight, Vitale and his personal trainer, Scott York, just announced the world’s first body and business fitness contest at www.yourbusinessbody.com/.

“The idea is to work on your body and your business,” says Vitale. “Get happy, get fit, and make money, too.”

The winner can win $150,000 in Vitale’s marketing services and Scott York’s fitness training.

“Fat people aren’t happy or jolly,” says Vitale. “That’s another myth. When they go home and sit in front of their TV, they cry inside.”

For details on the body and business contest, see www.yourbusinessbody.com

I’m amazed at how many people are circulating an article I wrote a while back on Dr. Len and the Hawaiian healing system called ho’oponopono.

Every day I’m getting calls and emails from people, all declaring their love for the article.

It turns out someone posted it on a Yahoo! news group.

Others posted it on their blogs.

Still others distributed the article to their friends and their own mailing lists.

Not only that, but the article evolved into something more…

My work with Dr. Len inspired me to create a bestselling audio with Pat O’Bryan at www.milagroresearchinstitute.com/iloveyou.htm

My work with Dr. Len also inspired me to hold the world’s first Manifestation Weekend.

And now I’m co-authoring a book on ho’oponopono with Dr. Len, titled Zero Limits, that will come out in 2007. It will be the first ever book on this secret system.

If you haven’t read the article that started it all, it’s at www.mrfire.com/article-archives/new-articles/worlds-most-unusual-therapist.html

An author never knows which writing will touch the hearts of people.

I’m glad this one hit home.

It’s my favorite, too.

Ao Akua,

Joe
www.mrfire.com

PS – If you want to know when the next Manifestation Weekend will be held, just sign up at www.BeyondManifestation.com Expect miracles.