I have yet another amazing free gift for you.

I’ll tell you what it is in a minute, but notice how much more eager and attentive you are to read this post.

Why?

“Free” is the most powerful word in marketing. I’ve seen people scan entire sales letters unconsciously looking for the word “free” in it. I’ve seen people so eager for something free that they would read the word “fee” as “free” and misinterpret the offer.

A decade ago I offered an e-class on Hypnotic Writing. The fee was $1,500. But people fogged out over the price and misread “fee” as “free” and called to sign up. When I asked for their money, they were surprised. They truly thought it was free.

That said, I’ve been preaching the merits of giving things away for decades. I’ve always personally given away a lot, usually books, but in the last year alone I’ve given away five cars.

Yes, cars.

Giving is so important that I’ve written one book on it and coauthored another. It’s the core of my life. Obviously, I give away the posts on this blog, and my podcasts, and my videos, but I also give away items I could sell, such as my book, Attract Money Now.

As powerful as giving and the word “free” is in life, I’m a little confused that more people don’t do it. When I consult with people (usually for free), they fear giving away their product or service will cheapen their brand and ruin their business.

Even when I tell them Google gives a free service and yet is a billion dollar company, they don’t get it.

Even when I point out several books offer proof that free is a new business model, they are still reluctant.

Why?

Stimulating analysis of FREE (but ironically book isn't free)

I used to scratch my head about this until it came time for me to promote my music.

As you may or may not know, I’ve recreated myself as a musician. I have three albums out and a fourth being mixed in the studio right now. While I’ve been in marketing for decades, I’ve not had to promote music before. I found it a new breed of cat, and with three thousand new albums coming out weekly (!), the competition is staggering.

How do you stand out in the crowd?

Obviously music videos and concerts and publicity can help. I’ll have music videos up soon, and I’ll announce a public performance, too.

But what gets people to listen to your music in the first place?

And now, a musician...

I struggled with marketing my music for a few months. Oh, I did well offering it to my email list. They are fans and tend to support my passions. (I love you all.)

But how do you make a dent in the public’s mind?

One way is through videos on YouTube.

But that’s not enough. You still have to get eyeballs there.

What else can you do?

Enter the magic word FREE.

There are different ways of giving, of course.

Giving a song in exchange for an email address is one way, but that’s not really free, is it? You’re still asking for something (the email address).

Giving a lesser quality song in exchange and urging people to buy the CD with the higher quality song on it is also a version of free, but it’s manipulative. It’s still not free.

Free means no strings, or catches, or hidden barriers or steps.

Free means FREE.

So I decided to practice a more committed version of giving. I’m giving away the title track from my next album, tilted “The Healing Song.”

This is an original healing sonnet written and performed by me, with original music composed and performed by Grammy winner David Darling.

YOURS FREE: This is an original healing sonnet written and performed by me, with original music composed and performed by Grammy winner David Darling. You can listen to it — and download it for FREE — right here: Click here to get “The Healing Song” for free.

You can listen to it — and download it for free — right here: Click here to get “The Healing Song” for free.

Of course, I’m hoping you love the track and go tell all your friends.

So yes, I’m promoting my music in this post, but there’s a larger lesson here for you.

What are you giving?

In general, it goes like this:

If you want more money, give money. Give to wherever you receive inspiration.

If you want people to know about your service, give away your service. Let them sample it.

If you want more love in your life, give love away. Open the door to receiving by giving.

Get the idea?

In general, the more you give, the more you will receive.

Where will you give today?

And what will you give?

Ao Akua,

joe

PS — My earlier healing music albums are:  Strut!,  Blue Healer, and Aligning to Zero. My next album, out in September, will have three Grammy winners involved and is called The Healing Song. All those sites have free samples from the albums on them. Enjoy.

Member BBB 2003 - 2012

Here’s your reminder that tomorrow isn’t here (and will never come) and yesterday is gone (forever) so today is the day to take action on attracting your dreams. TODAY!

Member BBB 2003 - 2012

Someone commented on my recent blog post about believing in magic, wanting to know about ancient warriors who wore magic vests to protect themselves from arrows or bullets. He felt they were into “magical thinking” and not into reality.

I found that odd.

For one thing, if I were really going into battle, I’d wear anything at all that promised to protect me. I’d quickly put on a “magic vest.” I’d wear spaghetti strands on my head or a necklace of rabbit pellets if I thought it would help me.

After all, I’d be going into battle.

I think you’d be a little silly not to do whatever it took to feel stronger, from praying to rituals to ornaments to you name it. I mean, come on, anything that helps you get through such a terrifying experience as war should be acceptable.

But let’s look a little deeper at my friend’s comment.

When is magical thinking a problem?

My research in placebos — defined as “A harmless pill, medicine, or procedure prescribed more for the psychological benefit to the patient than for any physiological effect” — confirms that when you believe in something, your belief tends to make it come true.

There are even shocking scientific studies that prove when many people with knee problems were led to believe they had knee surgery — but in fact did not have the surgery– they actually got better. (!) (See http://blogs.discovery.com/good_idea/2008/05/placebo-surgery.html)

There are even more recent studies that reveal a placebo will work even when you know it is a placebo. (!)  (See http://www.guardian.co.uk/science/2010/dec/22/placebo-effect-patients-sham-drug)

This isn’t news. I’ve known about the power of belief since the 1960s, when I first read Claude Bristol’s masterpiece, The Magic of Believing. Your belief molds reality. Believe something is true about yourself or your world and you’ll tend to attract the circumstances to match it.

You Attract What You Believe

This works with negative beliefs, as well.

The “nocebo” is a negative expectation and will just as easily create a match to it. In other words, if you believe things will go wrong, or something will have a harmful effect, you will tend to attract that expectation. (See http://www.washingtonpost.com/ac2/wp-dyn/A2709-2002Apr29)

This leads to an interesting predicament:

If your belief influences your reality so dramatically, then when is your belief in conflict with reality?

• Is wearing a magic vest going into war just deluding yourself?
• Is believing in a positive outcome despite current reality a self delusion?
• Is believing in a negative outcome despite contrary evidence a mistake?

Probably.

Yes, you may be deluding yourself when you wear a magic vest or a blessed ring. But that very “delusion” is the belief that will help you go through your life with strength, and it may even be the extra edge you need to help you survive and prosper.

Put another way, what’s your alternative?

Go into battle with nothing?

Go through life with no power?

Since your belief is the controlling element here, you are free to believe in the positive, or the negative, or “nothing” at all. (I put the word “nothing” in quotes as even believing in nothing is believing in something. It’s still belief.)

Some think the great god called Science is the be-all and end-all of what’s “real.” Yet science is always coming to conclusions that conflict previous conclusions. And the current science behind placebos proves what you believe is more important than the so-called “reality” around you.

In fact, if science were the deciding factor on reality, why don’t all scientists agree?

Why are there scientists who believe in ESP, for example, and scientists who don’t believe in it?

Gee, I thought science was the final verdict.

I quit reading popular science magazines like Psychology Today because it was apparent they simply reported recent studies. Stick around long enough and you’ll find new studies to conflict with the old studies. And so it goes.

In short, what’s real?

Ever since I released my book and audio program titled The Awakening Course, I’ve stressed that reality is an illusion. This isn’t new, either. Buddha and others, especially non-duality teachers, say the same thing. When you come from the fourth stage of awakening, you see the illusion.

As Einstein said, “Reality is merely an illusion, albeit a very persistent one.”

The goal is to awaken

Again, you are free to wear magic amulets or vests, or do nothing of the kind. You can put your faith in “magic” or you can put your faith in “reality.”

Both reflect your beliefs.

Both, at essence, are reality.

After all, the “reality” you see is viewed through your perceptions, and those perceptions are made from your beliefs.

If you’ve met me, heard me speak, viewed my pictures, or seen me on television or in movies, you know I wear rings and beads. I personally believe some of it is for branding, some of it has some real esoteric mojo in it, and I believe it helps me.

In fact, whenever I speak in public, I wear a special gem made in part from the Gibeon meteorite. That meteorite is older than planet Earth. Estimated about four billion years old. It’s beautiful, and I can feel extra energy when I wear it. It was also a gift from Nerissa a decade ago, so it has sentimental value, too. (You can see me wearing it on the cover of my book, Instant Manifestation.)

Wearing my Magic

What’s most important about it?

My belief in it.

That said, what’s actually real?

I’d rather believe in a magical universe and see my life blossom with miracles then walk through it fearing every turn of a leaf.

Rounding back to my friend who posted the comment about “magical thinking” possibly being bad for you, I want to remind him of the Sufi saying, “Trust in Allah, but tether your camel first.”

That means to trust in your “magical vest” but also do whatever it takes to take care of yourself.

This is what co-creating reality is all about. Yes, there’s magic, and yes, there’s your actions in the physical world. The wisest thing would be to blend the two.

The only real danger in magic is relying solely on it.

Shawn Achor, in his book The Happiness Advantage, suggests you wear rose tinted glasses as opposed to rose colored glasses. He put it this way:

“As the name implies, rose-tinted glasses let the really major problems into our field of vision, while still keeping our focus largely on the positive.”

I’ll end by quoting Bruce Barton, the subject of my book, The Seven Lost Secrets of Success. Barton wrote the following in 1927 in his own book, What Can a Man Believe:

“Faith in business, faith in the country, faith in one’s self, faith in other people – this is the power that moves the world. And why is it unreasonable to believe that this power, which is so much stronger than any other, is merely a fragment of the Great Power which operates the universe.”

In short, if I were going into battle, I’d definitely put on a magic vest and I’d do everything else possible to stay safe.

The magic vest may or may not have power in and of itself, but my believing in it will have power.

Said another way, a placebo isn’t actually real, but the placebo effect is.

Have faith and tether your camel.

Ao Akua,

Joe

PS — If you want help in understanding and applying this thinking, consider Miracles Coaching.

Member BBB 2003 - 2012

I saw a so-so TV movie recently where a key character stated something profound:

“People want magic in their lives yet don’t believe magic actually exists.”

That made me sit up straight and ask myself —

Do I believe in magic?

If so, why don’t I look for more magical solutions to my life challenges?

What about you?

Do you believe in magic?

If so, why are you working so hard, and worrying so much?

If you really believed in magic, wouldn’t you be more trusting and more relaxed?

Think about it.

“None of us knows what might happen even the next minute, yet still we go forward. Because we trust. Because we have Faith.” ― Paulo Coelho, Brida

I’ve discovered a key to attracting what you want in your life is learning to relax.

You do that by learning to trust; to have faith.

Worry, impatience and desperation actually slow down the Law of Attraction. Worry says you have faith things aren’t going to work out.

That’s not very helpful, is it?

It also causes stress which can lead to illness.

The real secret to attracting what you want, as well as staying healthy and sane, is to relax, get your energy aligned throughout your body and mind, and *allow* the magic to work in your life.

What’s the best way to get into the flow?

Easy.

“Faith is taking the first step even when you don’t see the whole staircase.”  ~Martin Luther King, Jr.

Go see — http://www.aligningtozero.info

You’ll find the most serene music ever created there — music designed to soothe you while it aligns your energy centers  — and you can hear samples of it, too.

It’ll help you discover real magic.

Guaranteed.

Ao Akua,

joe

PS — The music was inspired by ho’oponopono and dedicated to Dr. Hew Len, my coauthor for the book, Zero Limits. There are so many levels of healing in the music that it would take too long to explain in this post, so please go to http://www.aligningtozero.info

Note: You can hear samples of the music by clicking on “Get the Instant download” on the site or by scrolling to near end of the website. Enjoy.

Member BBB 2003 - 2012

I’m excited!

I’m not sure how to convey how important it is that you drop everything and go see — http://www.aligningtozero.info

You see, I’ve been working hard to find ways to help you release any hidden blocks to your own success, whether you want to attract better health, a relationship, money, or anything else — including spiritual advancement and even enlightenment.

With that help of a dear friend, I just created what may be the most serene, tranquil, easy and effortless way to do just that. It’s designed to align your energy centers. It was made with my Healing Guitar. It was inspired by ho’oponopono and my coauthored book (written with Dr. Hew Len), Zero Limits. The website for it begins…

Secrets of the Ancients Discovered And Adapted For The 21st Century…

How Music Can Trigger Enlightenment

Finally, a true breakthrough designed to easily transform

your very being – And all you do is relax and listen while

doing (or not doing) whatever you want – Guaranteed!

Announcing Aligning to Zero by Mathew Dixon and Dr. Joe Vitale Here’s why this is so important to you:

If you would love to have any of these seemingly miraculous benefits…

… you can have any or all of them!  Simply by listening to this innovative, soothing, and divine new music called Aligning to Zero.

The  whole story is at … http://www.aligningtozero.info and

you can hear samples of the music at http://www.nimbitmusic.com/aligningtozero