Tag: Books
HERD
I’m reading several fascinating books right now.
This first one is something I think you need to drop everything and get if you are into marketing or psychology in any way, shape, or form.
In fact, I think anyone interested in crayon direct advertising, marketing, advertising, internet marketing, blogging, real estate marketing, branding, marketing strategies, marketing plans, email marketing, advertising agencies, search engine marketing, network marketing, free advertising, direct marketing, web advertising, online marketing, website promotion, web marketing, marketing online, targeted advertising, promotional advertising, marketing mix, gb3 marketing, seo marketing, event marketing — you get the idea — needs this first book.
I’m talking about HERD: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls.
I haven’t finished the book yet but I’m finding it mind-expanding. Earls is British so many of the examples in the book are from Europe, not the US, which makes the reading fresh and stimulating.
I doubt the book actually reveals how to change the masses, ala Edward L. Bernays style, but I do suspect it makes you think about human nature in a more social way.
For example, the book says we are not as individualistic as we like to think. We join groups of like-minded individuals, but we don’t survive as a true individual.
This has important implications for anyone in marketing. I also think this is relevant whether you are in marketing or not. It reveals your core survival needs, which you may never have considered before. It also helps explain why social movements begin without any real leader or cause.
I’ll report more on HERD later, as I get deeper into the book. For now, I’m finding it thought-provoking — even if the author says I’m more closely related to monkeys than to gods.
Ao Akua,
Joe
www.mrfire.com
PS — Zero Limits comes out next week! I am beyond excited. I’ve seen the published book and it is beautiful. It’s a true miracle, as it’s the first book to reveal the updated form of ho’oponopono. If you go to www.zerolimits.info you can now hear the voice of my coauthor, Ihaleakala Hew Len, explaining Self I-Dentity Ho’oponopono.
Ask Me Anything
If you could ask me just one question about how to live a “Zero Limits” life, what would it be?
I’ll be doing a free teleseminar soon where I can answer your question. You can post it at —www.AskJoeZeroLimits.com
This event is part of a global promotion for the release of my next book, “Zero Limits,” due out at the end of this month.
“Zero Limits” is the true story of the therapist who helped heal an entire ward of mentally ill criminals, using a simple Hawaiian healing method called ho’oponopono.
The book is by me and the therapist, and reveals his method for the first time in history. The method can be used to remove inner blocks to anything you want to heal or manifest.
This is the most exciting thing I’ve ever written about.
Aparrently I’m not the only one to think so.
Dr. Marc Gitterle said, “I feel this book will be the definitive personal-change/self-help book for at least a generation, and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty and the environmental devastation of our beloved planet.”
Bestselling author Debbie Ford said,”This riveting book can awaken humanity.”
Author James Arthur Ray said, “Joe Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level.”
Maverick marketer Craig Perrine said, “This book is like a stick of dynamite and the moment you start reading the fuse is lit. It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step.”
Again, you can post your question at — www.AskJoeZeroLimits.com
Ao Akua,
Joe
www.mrfire.com
PS – You can get more details about the book, including how to get audios of the first seminar based on the ideas in the book, at www.zerolimits.info You can also pre-order the book from Amazon. I’m currently recording the audios for the book and they should be on itunes at the end of the month, as well.
