The book I regard as the greatest self-help book ever — and the most hypnotically written one — is now available as an e-book for only $7.99 — but only for the next few days. Go here to get it: http://www.thebookofest.com
Here’s why you need to go get it right now–
There are only a handful of books that have dramatically influenced my life.
There’s The Magic of Believing and The Robert Collier Letter Book.
But number one on the list is one you may never have heard of before: The Book of est.
Here are two reasons why I love the book:
First —
The book is the famous “est” experience in written form. est, or Erhard Seminar Training, was the controversial self-help movement of the 1970s.
It was intense.
Anyone who withstood the heat of the weekends was never the same again. Lives were transformed forever. You faced yourself and your story in a way that was confrontational and oh so real.
I never got to do est. I was a skeptic and a hold out. I made fun of it when I saw all the articles about it.
Truth is, I was afraid of it.
I was young and in college and unsure of everything, including myself. By the time I got around to wanting to experience est, it was gone and reincarnated into something called The Forum. I did the Forum and endorse it today. But it’s no est.
The Book of est puts you into the seminar room and gets you to feel the intensity.
You experience est.
And it’s hot.
When my late wife began to type up the book in 2004 to be republished by me and a friend, she had to keep stopping.
She said it was intense and dramatic. She died during the transcription process. But that had nothing to do with the book. It had more to do with her choices and what the book urged her to face.
Obviously, a book isn’t a drill sergeant self-help instructor yelling in your face about what isn’t working in your life.
But The Book of est comes close.
It’s safe.
It’s easy reading.
But it’s still real.
Oh so very real.
Just reading it can cause you to awaken to your own patterns. And once you see them, you can let them go.
Or not.
After all, what you get from the book is what you get.
But that’s only the first reason I love The Book of est.
Second —
The other reason I love this book is because the writing is, well, hypnotic.
It’s riveting.
Luke Rhinehart has the gift of writing dialogue and description that puts you in the seminar room with the characters experiencing est.
You FEEL it.
You are THERE.
In many ways, this was one of the first examples I ever found of what I eventually labeled as Hypnotic Writing.
While I later wrote a book called Hypnotic Writing, it was Luke Rhinehart who paved the way for me to know what it was when a true master was at work.
For me, this is one of the best written books of all time.
The author wrote some other cult classics, too. The Dice Man is a masterpiece. It’s well written, engaging, humorous, and in some ways dangerous. Just like The Book of est. But where The Dice Man is alive and well in print, The Book of est has been gone for decades.
Search on eBay or Amazon and you might find original hardcover copies going for one hundred dollars on up to a thousand dollars. I’ve paid that much for first editions, too. I collect them.
The Book of est is one of the rare life changing gems that I can’t get enough of or read enough times.
Sometimes I give the book away. Usually I don’t. I just keep it for myself, as one of the most powerful books of all time kept hidden in my own secret vault of wisdom.
The good news for you is this: Luke is now a friend of mine. We’ve corresponded, shared books, and decided to join a partnership. With the help of a mutual friend, the most powerful self-help book of all time — and the most hypnotically written one — is now available to you.
And right now, the investment to get the e-book version has been cut to only $7.99 — but only for the next few days.
All you have to do is go here right now to grab it as an instant downloadable e-book — http://www.thebookofest.com
Go get it.
I dare you.
Ao Akua,
Joe
PS – est was all about being real. The Book of est will challenge you as never before. How? And why is it the greatest self-help book of all time? How is it hypnotically written? Go see for yourself at — http://www.thebookofest.com
Note: If you prefer a printed copy of the book, we also made it available in paperback. Just go to Amazon to order it.
A fellow on a recent flight showed me his business card. It was humorous and inspired me to make one of my own. The irony is, I rarely give out cards anymore. For fun, here’s the back of mine:
PS – I’m not sure where to post this but I have to share it with someone: I’m number 96 on the ReverbNation Singer Songwriter charts for the entire US. (!) http://t.co/I5Ux2pB0EA
A friend said he was considering making a large purchase but was worried about spending the money.
“Do you have the money?” I asked.
“Yes,” he said, “but it’ll be close. We don’t have a surplus.”
“Do you want the item you are thinking about buying?”
“Absolutely!” he exclaimed.
“Then you must buy it,” I declared.
“I must?”
“What will you be telling yourself if you don’t buy it?” I asked. “Won’t you be affirming lack and limitation? Won’t you be saying you don’t deserve what you want? Won’t you be declaring you don’t have faith in yourself, your future, or your ability to attract more money?”
“I never thought of it that way.”
“And what will you be declaring if you do buy the thing you want, when you have the money to buy it?” I continued. “Won’t you be declaring that you deserve it? That you live in an abundant universe? That you believe in yourself, your future, and your ability to attract even more?”
I was basically giving my friend a lesson in Prosperous Purchasing, which I explain in my free e-book, Attract Money Now.
In short, if you have the money, and you have the desire, then you must make the purchase.
I remind myself of this lesson all the time.
Recently I saw an antique cane sword. It’s a walking cane from the 1800s, with two hidden swords in it. I have no use for it, but I felt it was cool. I also knew it was “expensive,” as most antiques can be. I resisted buying it because of the amount and the non utilitarian nature of it.
After all, I don’t need a walking cane.
And I don’t need a walking cane with two swords in it.
So why buy it?
But then I remembered Prosperous Purchasing.
Buying the sword cane would open a portal in me to further prosperity.
It wasn’t about the antique; it was about my mindset.
As with my friend, I had to step in the direction of abundance, not scarcity.
I had to coach myself into understanding that buying the cane — which I really wanted and have the money for — would be an affirmation of prosperity; it would in fact help cut through any internal blocks to attracting even more prosperity.
So yes, of course, I bought it.
And yes, my friend went ahead with his purchase, too.
And we both elevated our vibration — which means our energy level and happiness shot upwards. That feeling alone was worth the purchasing. That feeling would help attract even more prosperity.
Let’s go a little deeper with all this…
There are at least three things you need to do with money to help yourself attract even more of it:
1. Give it.
Some call it tithing. I can’t find any exceptions to this universal truth: the more money you give away, the more money you will attract. You have to be comfortable with money, of course, else you could block your receiving of it. And you have to give where you receive spiritual or inspirational nourishment. But you have to give. It’s a law. If you’re struggling with money right now, ask yourself when was the last time you gave some away to a source that nourished you?
2. Invest it.
You can save money for something that delights you and/or you can invest it in ways that make you feel prosperous now and in the future. Some people buy stocks; I buy collectible guitars. Some people buy land; I bought an antique sword cane. (And, as mentioned under the album cover above, an antique sorcerer’s cane.) Help money help you by saving it and investing it. It’s a way to respect money. Again, if you’re struggling with money, ask yourself if you are joyfully investing and/or saving the money you already receive.
3. Spend it.
Money needs to circulate in the world to do the most good for the most number of people. Spend money that you have at hand (don’t go into debt) on what you truly want, and do it with a feeling of appreciation. Arnold Patent said, “The sole purpose of money is to express appreciation.” I totally agree. When you pay a bill or order a product or service, feel authentic gratitude for the ability to do so. This feeling of gratitude will help you attract even more to be grateful for. If you’re having an issue with money right now, ask yourself how you feel when you spend what you have on your bills or on yourself.
And here’s the punchline to the above story:
A day after I bought the double sword cane, I received a partial advance for a book deal that more than covered the purchase of the antique.
Did my purchase attract the income?
Yes, I believe so.
What seems to happen is this: When you practice taking care of yourself, the Universe will in turn take care of you.
Since we are all one, and the “You-niverse” is really you, you are ultimately always taking care of yourself.
Think about it.
Ao Akua,
Joe
PS — I am astonished by the kinds of unusual canes people created and carried over the centuries. I thought they were just used for walking. Wrong. From 1550 to 1930, everyone carried one. The most fascinating of antique canes is the “systems” cane. These are early gadgets in walking sticks. In the United States alone, there were over 1,500 patents for functional or secret canes. These might hide weapons, like a sword or a gun, but could also be designed for a surgeon (with knives and medicinal instruments in the handle) or a gambler (with dice inside the shaft) or drinkers (with flasks in the handle). Canes could conceal cigarettes, a pipe, smelling salts, opium, cash, coins, telescopes, microscopes, lighters, watches, barometers, fishing poles, swords, guns, or makeup. There are hundreds of examples. My sorcerer or hypnotist’s cane has a pendulum and candle inside, and a crystal ball on top. The Phrenology cane above was a cheat-cheat for reading the bumps on your head. Some antique canes were even musical instruments – with a flute, or a mandolin, or even a violin inside. I love creative thinking like this! Talk about prosperity! Anything truly is possible!
Bonus: Learn a little about antique canes by watching this short video:
Back on March 1st, I posted an article here titled “Transformation on Demand.” It was about Bill Phillips and his 12 week program, called Transformation, which I entered at the time.
Recently I completed it. It took focus, energy, sacrifice and commitment. I feel better about it than I do all my books, albums, movies or much else.
I received a medal, certificate of completion, and t-shirt for my 12-week accomplishment. I’m continuing on with the program, as I love the results I’m getting.
I feel GRRRRRRREAT!!!
As I said on March 1st, I fully endorse Bill Phillips and his Transformation Challenge. I am not an affiliate for anything he offers, but I fully recommend all of it.
For more details, go to http://www.transformation.com/ or send an email to [email protected]
Go for it!
Ao Akua,
joe
PS – I interviewed Bill Phillips in-depth about his life and career and Body-For-Life movement for my March 20th podcast. See https://www.mrfire.com/podcast.html
PPS – My “Transformation on Demand” original blog post about Bill Phillips and his Transformation Weekend is at http://blog.mrfire.com/transformation-on-demand/
I don’t know much more than you about Henry Ford, the industrial giant and tycoon who brought affordable cars to the masses in the early 1900s, but I spotted this revealing quote in his 1922 autobiography, My Life and Work:
“The natural thing to do is to work — to recognize that prosperity and happiness can be obtained only through honest effort. Human ills flow largely from attempting to escape from this natural course.”
What an obvious yet startling statement.
It seems to me that most people want to avoid work. They are seeking magic powers or special other worldly favors in order to do just that.
Whenever I offer a Law of Attraction oriented product, the public loves it. Yet whenever I offer a productivity product, they shun it.
After seeing this result over and over again for years, I realized that people want fairy dust and magic wands. They prefer to sit and visualize rather than get up and create something.
Obviously, I’m not against mind power, visualization, Law of Attraction, or most of the other tools and toys we have. They all have their place. They all assist you in achieving and attracting your desires.
But you have to do something in this world.
As Ford noted, we have to work.
“Work,” to me, is following your passion in a way that serves others.
One reason I’ve authored so many books, audios, DVDs, courses and more is I’m not afraid to work.
Yet too many self-helpers say “I attracted my result and didn’t DO anything!”
Come on. You always do something. It may not have been “work” in the sense of extreme activity, or in the traditional sense of expending energy, but you did something to bring about the result. You had to. Life is a co-creation.
I remember the creator of the hit movie The Secret bragging that her movie became a success without her “doing” anything to make it happen.
I found it hard to imagine that she overlooked all the things she did to make the movie get noticed, right down to hand picking 24 guests (including me) to be in the movie — nearly all having a list of fans and followers. They promoted the movie for her, but she did the work of putting them into the movie. She took action.
She continues to take action today, by mailing her list of Secret fans to keep the relationship with them going. That comes in handy when she promotes her next book.
Again, work — or better stated, action — is virtually always needed.
I learned how to work as a laborer on the railroad, starting at the age of five years old. (No lie.)
When I moved to Houston in the late 1970s, I managed to get day jobs as a laborer for temp agencies.
Today I still work, but it isn’t with my back. It’s with my mind.
Because I love what I do, and feel it is my life calling, it never feels like “work.”
It’s far wiser to reflect on what you want to do, and then add the magic amulets, spells and potions to that desire. But to do just the latter, you’ll most likely struggle.
I have no idea if Henry Ford was metaphysical or even psychological. I doubt it. I know he had his own quirky ideas about society, but I’m only interested in his ideas about attracting money.
He sure knew the value of work. He preaches it over and over again in his 1922 autobiography, stating that work is the secret to success.
Businesses today need to become acquainted with Henry Ford’s advice for making money.
I was impressed to see that Ford wanted to build a car that would never break down. (!) He felt true serving was helping a family by building a car they could depend on. He felt one car, that lasted a lifetime, would be the best. No need for planned obsolescence or yearly model upgrades. (Tell Apple that. Or most any other modern business.)
And Ford felt if his car ever broke down and needed service, the manufacturer should take care of the problem, not the owner.
I like this guy.
He also tried electric cars in the early 1900s, but shunned them for the same reason they aren’t ideal today: too heavy and not enough power. (Remember, both Nerissa and I drive electric cars, so I know of what Ford speaks.)
Henry Ford basically felt that if you served people, the money would follow.
His big motivating “why” — the ideal that drove him — was to create a system that kept people employed making cars that the masses would love.
As I am reading his autobiography, a few insightful quotes jump out:
“I refuse to recognize that there are impossibilities. I cannot discover that any one knows enough about anything on this earth definitely to say what is and what is not possible.”
“Everything can always be done better than it is being done.”
“Money is only a tool in business. It is just a part of the machinery.”
“Money, after all, is extremely simple. It is a part of our transportation system. It is a simple and direct method of conveying goods from one person to another. Money is in itself most admirable. It is essential. It is not intrinsically evil. It is one of the most useful devices in social life. And when it does what it was intended to do, it is all help and no hindrance.”
Don’t be afraid to work.
Remember, following your passion isn’t “work” if it’s your passion.
Add visualization and other Law of Attraction mind technologies to the passionate serving of others, and you have a formula for modern day success.
In short, action is the alchemy that transmutes ideas into reality.
I’ll repeat that —
Action is the alchemy that transmutes ideas into reality.
Finally, here is Henry Ford’s creed:
(1) An absence of fear of the future or of veneration for the past. One who fears the future, who fears failure, limits his activities. Failure is only the opportunity more intelligently to begin again. There is no disgrace in honest failure; there is disgrace in fearing to fail. What is past is useful only as it suggests ways and means for progress. (2) A disregard of competition. Whoever does a thing best ought to be the one to do it. It is criminal to try to get business away from another man--criminal because one is then trying to lower for personal gain the condition of one's fellow-men, to rule by force instead of by intelligence. (3) The putting of service before profit. Without a profit, business cannot extend. There is nothing inherently wrong about making a profit. Well-conducted business enterprises cannot fail to return a profit but profit must and inevitably will come as a reward for good service. It cannot be the basis--it must be the result of service. (4) Manufacturing is not buying low and selling high. It is the process of buying materials fairly and, with the smallest possible addition of cost, transforming those materials into a consumable product and distributing it to the consumer. Gambling, speculating, and sharp dealing tend only to clog this progression.
Now get to work.
Ao Akua,
joe
PS — Remember: Forget money and focus on service. Henry Ford knew this. So did Nick D’Aloisio, 17, who reportedly received close to $30 million for a news-reading iPhone app named Summly that he developed and then sold to Yahoo. D’Aloisio says money was not his motivation when developing Summly. How many more clues do we need that money comes from passion and serving, not greed and manipulation?