Tag: Marketing

I just completed reading the 1976 autobiography of Desi Arnaz, the late Cuban-born musician who married Lucille Ball and together created the legendary TV show, I Love You.

I love simple titles. His book is called A Book. It’s a joy to read. Desi was a riveting storyteller. He was smart, talented, persistent, creative, charming, and driven. He and Lucy became the most beloved television couple in history, as well as one of the wealthiest.

But he also went through hell before he ever arrived at success. As with most “overnight” successes, his career took decades to develop into something worth writing about.

What stood out for me in A Book is a lesson Desi learned from his father in Cuba. His father was mayor of Santiago. He was popular and successful. He owned land, businesses, and resort property. His father taught, “There is always a way.”

No matter what the challenge, problem, or circumstance, “There is always a way” to resolve it.

"There is always a way."

Desi saw this belief in action as a child. When the revolutionaries entered Cuba in the early 1930s, they burned down his family home, destroyed his crops, killed his animals, ran off his mother and family, and put his father in jail.

They went from a life of luxury to being homeless and penniless. They later escaped that country, went to Miami, and started a new life — with nothing at all.

But the belief, “There is always a way” kept them going.

Desi struggled, but kept working; kept taking action.

When opportunities came his way, he took them, even when he didn’t have the skills or experience on hand to pull off the opportunity. He knew he could attract or develop the skills as they were needed.

When asked if he could act, when he had never acted at all, he said, “All my life!” He then learned acting, appearing in several movies and of course later on television.

“There is always a way.”

When he and Lucy found themselves with the opportunity to be involved in a new TV show, they needed to find actors, raise funds, develop new camera methods, use a live audience, build a set, and much more — all firsts at the time with no paths to show what to do, and all with little or no money to make anything happen, and all under a time crunch that would make most people faint — they knew “There is always a way.”

Desi Arnaz autograph in my copy of "A Book"

When Lucy was accused of being a communist in the 1950s, Desi put on his fighting gloves and destroyed the rumor. Front-page headlines vindicated the redhead. Desi said the only thing red about Lucy was her hair, and even that was false.

Desi knew, “There is always a way.”

Reading Desi’s book was a real treat. Not only because I always loved him as Ricky Ricardo on I Love Lucy, but also because “There is always a way” is one of my beliefs, too. It’s in my book The Attractor Factor. It’s one of the prime directives in my operating belief system.

You may not know how to do something, but by taking action and moving forward you can find it, create it or invent it.

“There is always a way.”

I recently tweeted a quote from Martin Luther King, Jr. that recaps this lesson from A Book:

“Faith is taking the first step even when you don’t see the whole staircase.” – Martin Luther King, Jr.

You don’t need to have all the answers to begin working toward making your dreams come true.

You don’t need to have all the money to begin working toward making your dreams come true.

You don’t need to have all the experience or education or much of anything else to begin working toward making your dreams come true.

You just need to take action right now — while believing, as Desi proved — “There is always a way.”

Ao Akua,

Joe

PS – Right after reading Desi’s book, I read Lucille Ball’s autobiography, published after her death, titled Love, Lucy. Her early life was no party. She, too, struggled. But her persistence, talent, and hard work ultimately paid off. You can learn more principles of attracting what you want through my Miracles Coaching program. Meanwhile, enjoy Desi Arnaz in his prime and try not to smile in this early video of him that breathes the fire of life:

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A friend listened to the recent interview where Bob Baker* asked me questions about hypnotic marketing for musicians.

During it I plugged my music support team, from Sarah Marie and Mathew Dixon to Guy Monroe and Daniel Barrett. I also plugged my favorite singer, Michelle Malone, and talked about  songwriters I love, such as Rob Thomas of Matchbox Twenty. And usually every time I mentioned someone, I gave out their website (just as I did in this very paragraph).

After it my friend said, “You’re a natural promoter.”

I smiled.

For the first few decades of my life, I had no idea what promotion was. I had to learn it. And then I had to make it second nature to me. So today it appears I’m a natural promoter.

But am I?

When I was in college in the early 1970s, broke and unhappy, a friend of mine said “You’re naturally pessimistic.”

Today people often comment, “Joe, you’re naturally optimistic.”

Well, which is it?

Am I naturally pessimistic or naturally optimistic?

What about you?

What are you “naturally” good at?

You have a tendency to lean one way or another in behavior right now based on your past habits. But you can also retrain yourself to lean in another direction with new habits.

• If you’re not happy, you can train yourself to be happy.
• If you’re not a promoter, you can train yourself to be a promoter.
• If you’re not skilled at a talent, you can train yourself to be skilled at it.

With enough training, people will look at you and say, “You’re naturally good at that.”

But we’ll both know the secret.

The secret to being naturally good at anything is focused practice.

Lots of it. I’m practicing the guitar every day. I’m writing songs almost daily. I’m reading books on singing, songwriting, and performing. I’m taking lessons. I’ve got a support team.

At one point soon, people will say, “You’re naturally good on guitar.”

What do you want to be naturally good at?

Get yourself a coach, build a support team, read, study and practice every day, and you, too, can be “naturally” good.

Naturally.

Ao Akua,

Joe

PS – * My interview with Bob Baker is at http://bob-baker-podcast.blogspot.com/2011/03/57-joe-vitale-interview-on-hypnotic.html

Member BBB 2003 - 2011

If you want to attract money now, and do it super fast, then please as many people as possible.

How?

Focus entirely on them.

Here’s an example:

In Tim Ferriss’ new book, The 4-Hour Body, he offers pages of resources. One of them is for a company that will make nutrition bars for you based on your selection of ingredients; and you can name the bar, too. The company is You Bars.

I think this is brilliant.

I ordered a box of bars. They arrived, I tried it, and I loved them.

Bet You Can't Eat Just One

I of course told others. Word of mouth marketing kicks in fast when you’re pleased by a product.

Nerissa also ordered her own bars.

Nerissa Loves Her Bars, Too

Why is this important?

This may be more of a marketing lesson than a Law of Attraction lesson, but here goes anyway:

• The customer gets involved in an easy way: go online and pick the ingredients wanted.
• The customer gets to name the bars: we all seek recognition.
• The customer gets the product delivered to their door: no cooking, no clean up, no pick up.

Obviously, the entire focus of You Bars, Inc. is on you.

Years ago I had dinner with Louise Hay, bestselling author and one of the founders of the modern self-help movement. She said her secret to success was in serving as many people as possible. Her books have sold in the tens of millions worldwide.

Now keep in mind the lesson in this post: if you’re not as wealthy as you’d like to be, it may be because you’re not serving as many people as you could.

Are you?

Ao Akua,

Joe

PS –I’m not selling protein bars. Neither is Nerissa. I’m not an affiliate for You Bars.  Neither is Nerissa. This post is just a reminder of how to attract money now by thinking more of others than yourself.

Note: If you take a minute to answer a brief survey for me, it will help me better serve you and you just might win an ipad.  See https://www.surveymonkey.com/s/HSYGM23
Thank you.

Member BBB 2003 - 2011

How can you make 2011 the greatest year of your life so far?

What can you do to attract all the magic and miracles you long for?

What are the steps you can easily implement right now to make the new year truly amazing?

Here are seven secrets you can put into action today.

1. Set Intentions.

An intention is a declaration. It is a statement of a future result. Intentions are better than goals, wishes or dreams. They are more concrete, emotional and inspired. The secret to making intentions work for you is to write them down. Thinking alone won’t cut it. You need to communicate with your subconscious mind. When you write out your intentions for the new year, you “command” your deeper mind to pay attention and deliver. But it won’t respond to vague intentions. Make them clear. If you were ordering a jacket from an online catalog, you’d note the color, size, material, and anything else needed to be sure you received what you wanted. Your intentions need to be that clear. What do you want? What would you welcome? And what would be even better than that? Write it down. And be sure to have intentions for every major category in your life, from health and romance to wealth and happiness and family. Here’s your chance to dream big.

Tip: To get out of the ego’s trap of thinking in terms of limitations, add “this or something better” to each intention. Example: “I intend to increase my income in 2011 by 50%, or something better.”

2. Schedule Actions.

Intentions are planning your future; scheduling is a commitment to your future. Get out a calendar and write down action steps. You won’t know every action to take, but you do know what actions to start with to get the ball rolling. Jot them down in a scheduler. This will help you clearly see what to do next.

Tip: If an intention seems overwhelming, break it down into doable smaller steps. As the saying goes, how do you eat an elephant? One bite at a time. How do you write a book? One chapter (or even one page) at a time.

3. Take Action.

Scheduling will help you see what needs to be done; action will get it done. Many fans of the Law of Attraction overlook the word “action” right in the word “attraction.” Nothing happens until something moves. If you want to make 2011 great, you must take action. Vash Young wrote many bestselling books during the Great Depression. His secret to success was his positive attitude and his non-stop action.

Tip: Look at your schedule (in step two) to know what to do. Then go do it. Your rule of thumb is to take ten actions every day in the direction of making your intentions for 2011 come into reality.

4. Face Fears.

Along the way in the new year you’ll have doubts, fears, set-backs and blocks. Don’t let them stop you. Fear isn’t something to redirect you; if anything, it’s simply warning you that you are leaving your comfort zone and doing something new. You can’t predict the future but you can create it by taking actions, even when you feel nervous or afraid.

Tip: Fear is an energy you can use. When you feel uncertain or hesitant, take a deep breath and use the energy in the emotion to propel you forward. Great successes don’t come from being without fear; they come from acting despite the fear. Mark Twain said, “Courage is resistance to fear, mastery of fear, not absence of fear. ”

5. Feed Your Brain.

Turn off the mainstream news. It’s designed to program you with fear and uncertainty. Instead, listen to self-improvement audios, read success literature, and watch inspirational and informational shows.

Tip: Go through the catalog at Nightingale-Conant and buy audio programs that inspire and educate you, browse Amazon for success literature, self-help material, and biographies that educate you, and select presentations from TED that will change your life twenty minutes at a time. Your brain needs fed to keep your momentum high. You’ll have the best year of your life as long as you stay on a quest to learn, grow, discover and awaken. (Gift: Be sure to read my popular Law of Attraction book, gratis, at Attract Money Now.)

6. Set Rewards.

Here’s a little known secret to success: Plan to reward yourself whenever you manifest an intention. A friend once bought an antique piece of furniture whenever he accomplished a big sale. I once ordered a new car for myself when I won an honorable mention for a fitness contest. People are motivated by emotion, not logic. You’re the same. You can tell yourself you’ll make 2011 amazing all day long but nothing will happen without an emotional desire.

Tip: Decide what you want for yourself for each intention you listed for step one above. Write it down beside the intention. Look at the list daily, preferably just before going to sleep each night. That’s a great way to deliver a “command” to your unconscious mind.

7. Get Support.

Surround yourself with people who encourage, motivate, and inspire you. Create a mastermind group. Join a club of high achievers. Find at least one person who believes in you. I was once in the home of Jerry and Esther Hicks and saw a framed quote that Jerry said inspired him.  I can’t recall the exact words, but it said in effect: “I was able to accomplish more by having a friend who believed in me more than I believed in myself.” I started Miracles Coaching to help people with this secret.

Tip: If you haven’t yet found the support you need, begin by being that support for someone else. It’s good karma.

Obviously, there is much more you can do to make 2011 amazing. But if you just did the above seven secrets, you’d leap ahead of the crowd,  make all your previous years seem like starter homes, and create an unforgettable, amazing, and outrageously successful 2011 for yourself.

You can do it.

Go for it!

Ao Akua,

Joe

PS – Here’s the best tip of all: Make 2011 amazing with Miracles Coaching.

Member BBB 2003- 2011

I now have five best-selling audio programs with the company I love: Nightingale-Conant.

They are the audio leaders in self-help and personal improvement. They’ve been around since 1960 and have published such legends as Tony Robbins, Brian Tracy, Deepak Chopra, Wayne Dyer, Napoleon Hill, Dale Carnegie, Marianne Williamson, and Jim Rohn.

When I was struggling decades ago, driving to and from jobs I hated (or driving around looking for jobs), I listened to audios from Nightingale-Conant. That on-going in-car education helped reprogram my mind and direct me on the path to success. I still listen to their programs today.

My first program with them was around 1998, with The Power of Outrageous Marketing (still a bestseller). Today my programs include The Missing Secret and The Secret to Attracting Money to the recent home-run The Abundance Paradigm.

So imagine my delight when the President of Nightingale-Conant sent me a Christmas card saying I am now one of their all-time best-selling authors. (!)

Yes, I’m bragging but I had to tell somebody.

Dreams do come true.

Ao Akua,

Joe

PS – Merry Christmas!

Member BBB 2003 – 2011