Tag: Marketing

Recently I struggled with an inspired idea. I’ll share the personal story with you here as it illustrates how the Law of Attraction actually works.  If this pushes any buttons in you, use that as an opportunity to get clear of any limiting beliefs you may have about abundance. Those “buttons” in you are restricting beliefs currently wired in your brain. You can change them. This is your chance to experience a miracle.

Here goes:

Years ago I wrote about buying a $700 gold cigar lighter. (You can see the gold lighter and hear the story on the free DVD that comes with the hardcover version of my book, Attract Money Now.)

The lighter became a teaching tool to help people experience their limitations about money and deservingness, and to release them. After all, it’s not about the lighter. The lighter is just a lighter. It’s more about what the lighter (and the price of it) triggers in you.

With that in mind, let me tell you the following story…

A month or so ago I ordered an expensive ($10k) watch for myself. It’s a limited-edition Spyker inspired collectible Swiss timepiece, made out of turned steel and French Bouveret hand-stitched leather. It’s designed to replicate aspects of the Spyker car. It was engraved with my name on the back, and my Spyker car production number (174) on the side. It arrived, I put it on, and I’ve been loving it ever since.

The people who sold the watch to me (Expression d’Artistes) wisely kept sending me magazine reviews of their watches. That’s good marketing. It prevented any buyer’s remorse, and it kept their products top level in my mind.

But every time they sent a review, another watch kept leaping out from the photos. This other one is black French leather, pink 18-k gold with a black dial. The first time I saw a picture of it, I loved it. But I didn’t do anything about it.

The second time I saw the watch, I decided that it is calling me for a reason.

So I asked how much it cost.

Turns out it is over $30,000.

I paused to take that in.

Thirty thousand dollars for a watch?

I know luxury watches can sell for many times that amount, but still.

I know that a gold watch can be a sound investment, but still.

The world’s most expensive watch may be the Big Bang Chronograph, which sells for $1,000,000. Yes, one million dollars. It’s practically nothing but diamonds.

But still.

I wasn’t drawn to it.

Even so, the $30,000 Spyker gold watch seemed really expensive to me, and even for me.

But I couldn’t stop thinking about that watch.

Every time I thought of it, I wanted it.

The thing is, it was triggering my wealth comfort zone. I was hitting my own ceiling of deservingness, something I talk about in such books as Attract Money Now.

I really wrestled with this.

I did clearing and cleaning.

One memory that surfaced was this: It was decades ago. My late wife was cooking dinner. She picked up a jar of tomato sauce but dropped it. It shattered. And we didn’t have the two dollars to buy another one!

Memories like that one needed erased.

So I kept clearing.

I kept hoping the desire for the watch would leave me alone.

But it didn’t.

So here’s where I had to get ruthlessly honest with myself.

I reminded myself that I teach people one of the seven steps in Attract Money Now is Prosperous Purchasing. I was even reminded of how I explained this on national television last year when I was visiting a friend the other day and she played that very TV show for me. (She wanted me to see how good I looked on her giant flat-screen TV monitor. I was impressed.)

There I was, telling people, “When the desire is there, and the money is there, buy the thing!”

I said it’s a way to experience and anchor abundance. I also said don’t buy anything if it will put you in debt or make you feel desperate. Otherwise, if the passion is there, the product or service is there, and the money is there, buy!

Was I going to take my own advice or not?

Nope.

Not yet.

Then I remembered another key statement I teach people: that when you change your beliefs about scarcity to abundance, then spending money and giving money become ways to attract money.

That’s worth repeating:

When you change your beliefs about scarcity to abundance, then spending money and giving money become ways to attract money.

Did I believe what I teach or not?

And with my new audio program coming out tomorrow about abundance, called The Abundance Paradigm, with me declaring you can easily shift from the scarcity mindset to the abundance mindset, was I coming from scarcity or abundance when considering buying the watch?

Well?After doing just one of the advanced clearing processes in my new program, I finally got clear and decided to order the $30,000 watch.

Ah, life is so much better once you make the decision you wanted to make all along. 🙂

And here’s where the magic appeared.

The very day I wired the deposit for the watch, I received a royalty check from one of my publishers.

I was surprised as it seemed early. I was even more surprised when I opened the envelope and saw the amount.

It was the largest royalty check I had ever received — ever!

Buying the watch would be a tiny percentage of the check.

Clearly letting go of my scarcity beliefs, following my own advice, and staying in the flow of life rewarded me for my action.

Do you see how this works?

Inspiration was asking me to do something: get that gold watch.

Clearing was helping me dissolve the beliefs I had about taking action: you deserve what you desire.

Action caused me to complete the inspiration to get the watch as well as to attract more than enough money to pay for it: action leads to attraction.

The formula looks like this:

Inspiration + Clearing + Action = Magic!

Remember, this post isn’t about a $30,000 gold watch.

Not any more than the $700 gold lighter was about the lighter.

Instead, it’s about following your passion, honoring your inspirations, and letting what comes up be a personal development tool to raise your vibration and your deservingness level.

Everything that occurs in your life is designed to help you to awaken.

I’m telling you, there’s real magic and miracles in the world.

What would you do if you weren’t afraid?

What is inspiration asking you to do?

What is this moment asking of you?

Do it!

Ao Akua,

Joe

PS – Terrific new videos explaining the Law of Attraction, and three secrets to make it work for you all the time, including an amazing new clearing process I personally lead you through, are ready for you to view right here.

Note: My new audio CD program releases tomorrow. It’s called The Abundance Paradigm: Moving from the Law of Attraction to the Law of Creation. It’s the most spiritual, practical, and experiential program of my entire career. You will love it. Curious? Click here.

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In 1931 Vash Young inherited a fortune. This was during the Great Depression in the USA when much of the country lost jobs, savings, hopes, dreams, and more. Young was so grateful for his inherited fortune that he spent his entire life sharing it.

Last week I inherited his fortune.

It was strange, unexpected, and yet incredible.

I didn’t know Young before last week, though I had heard of his fortune.

I never imagined he would pass it on to me.

I’m grateful for it, of course.

Who wouldn’t be?

And I’m now going to share that fortune with you.

Let me explain.

A friend of mine in the Miracles Coaching program told me about an old book he found that he thought I might like. But he couldn’t recall the title or author. He was obviously moved by the book. I’m a bookaholic, so I was interested, even without all the details. I asked him to send me the book’s info when he came across it. I didn’t think any more about it.

But last week my friend sent me a package. Inside was the mysterious book. The title is A Fortune to Share. The author was Vash Young. I had never heard of the book or the author. Since I was busy with projects, such as scheduling the launch of my new audio program (The Abundance Paradigm), and already had fifteen books to read either on my ipad or my desk, I just put the book aside. It would have to wait.

But the book wouldn’t wait.

Something about it called me to it. Maybe because the book was from 1931 and looked like a lost gem in self-help and self-improvement; maybe because I love success literature and this title seemed like it was from that category; maybe because I hoped the author had been a friend of a man I wrote about from that era, Bruce Barton, in my book The Seven Lost Secrets of Success; maybe because the author put a spell on the book. I don’t know. But before I knew it, everything else got pushed aside and I started reading A Fortune to Share.

Within minutes, I was captivated.

The book is written in the first person, with the author talking to me about his fortune and how it changed his life. The old Young of poverty and reckless living was gone; the new Young was now so rich that even the Great Depression couldn’t touch him.

His mission became the life-long quest to share his fortune with others.

I was riveted.

Young explained that you own a factory. Most of the time you make junk in that factory. As a result, no one buys from you. No wonder you were broke and struggling. No wonder life looked bleak. Your factory wasn’t producing what anyone wanted.

He went on to explain that the same factory could make gold.

Gold?

How?

In your mind.

In your mind!

As it turns out, the fortune Young inherited was the gold inside himself: his ability to control his thoughts, beliefs, moods, and attitude. He could let the factory of his mind create a life that was miserable, or he could take charge of that factory and get it producing new thoughts, beliefs, moods and attitude that he and others would want.

He inherited a mental fortune.

As long as Young (pictured below) accepted his fortune and shared it, everything he wanted would come his way, and without trying to make it happen.

Young literally did attract a financial fortune (he sold over $80,000,000 in life insurance) due to his discovery and his sharing. He went from a life of go-getting to a life of go-giving. (He later wrote a book titled The Go-Giver.) The more he gave, the more he attracted. His mission truly became one of sharing the mental fortune inside himself to awaken your own understanding that you have a mental fortune inside you, too.

While it’s easy to wish that Young’s fortune was all cash and he shared it by writing checks (which he often did, just not to you or me), what he actually gave us is something far more valuable: he pointed out you have a cash-making machine in your head.

In short, we attract “junk” when we think from selfishness and fear; we attract “gold” when we think and act with love.

A Fortune to Share contains much more information, and many wonderful stories. It’s a hypnotic read. Breezy. Easy. Fast. It also delivers some unforgettable wisdom, such as:

“Any experience can be transformed into something of value.”

“Prosperity can not be built on fear!”

For a long time, Young would hold “Trouble Day” every Saturday. He would let anyone walk into his office, dump their troubles on him, and then Young would do his best to help the troubled soul with his philosophy, and often with money.

In talking to an unemployed man one day, Young tells him, “You haven’t been unemployed all these months, you have been working for the wrong boss. You have been working for failure, discouragement, fear and worry and the sad part of it is that there has been no salary for your labors. You seem to be destitute, but I am going to tell you how to become rich overnight. I want you to deposit the following thoughts in your mental bank tonight: ‘I am not afraid – I am a success, not a failure – I have an inexhaustible supply of courage, energy, confidence and perseverance.'”

Young helps the man out with a suit of clothes and a little money, and reminds him to draw on his new mental bank account when he needs it.

Within a week, the man has a job he loves.

Young’s first book was so sincere, helpful and timely that it became a national bestseller. He followed it with several others (which I have yet to read but eagerly await), including The Go-Giver, Be Kind to Yourself, and Let’s Start Over Again. All were bestsellers. All were booster rockets for a weary country suffering during the Great Depression of the 1930s. When Young was in his seventies in 1959, he wrote a final book summing up his philosophy of life, called Fortunes For All.

I found Fortunes For All and read it. Loved it, too. On the cover the publisher says, “Let Vash Young show you that your mind is worth $175,000 or more!”

How can your mind bring you $175,000?

Here’s the secret:

Young explains that instead of asking, “How can we have more?” we should ask, “How can we be more?”

He then invites you to try an experiment:

“Go off by yourself with a pad and pencil and write out your own ticket for a happy and successful life. By that I mean put down all of the things you would like to have or be.”

He adds, “After imagining every wish has been granted, then go one step further. Start in being the ideal person you think you would be if you had everything your way.”

Young’s philosophy of fortune basically said that once you began to be that happy, successful person now, then you would naturally attract all you wanted from the being.

Sounds a whole lot like step four in my book, The Attractor Factor, and step five in my book Attract Money Now, where I suggest you “Nevillize” a goal to help bring it into reality.

In other words, feel what it would be like to already have the thing you want or be the person you long to be. Feel it now.

But Young is also wanting you to be something greater than a satisfied person. He wants you to embody the traits of — dare I say it — God.

Decades ago in Houston I gave a talk where I encouraged people to think like God. I said God wouldn’t think in terms of lack and limitation. Why should you?

But Young wants you to act like God, meaning live love, compassion, forgiveness and all the other positive, enlightened states that a God would have.

Be God.

Young was a great believer in taking action, too.

A chapter on selling in Fortunes For All proves that he sold such a staggering amount of life insurance by focusing on giving, thinking of others over himself, and following his being principle. But he also took non-stop action. Even when Young was on jury duty for three weeks, he still held the sales record for the month. How? He kept taking action.

All of this is so inspiring and powerful that I wish Vash Young was still alive so I could thank him in person. But I’ve inherited his fortune. And I’m sharing it with you. I’m hoping you will now share it with others, too.

Take control of your mind and you can live a life of magic and miracles — a life of good fortune.

It’s Vash Young’s inheritance.

It’s my inheritance.

And now it’s yours.

What do you think, anyway?

What is your factory producing?

Who’s the boss of your own mind?

Who are you being?

Enjoy your new fortune.

Ao Akua,

Joe

PS – Be sure to pass your fortune along to others by telling them about Vash Young, his books, and this blog post’s message. Together we can share the wealth, and make a difference in the world. Thank you.

Note: My new audio program, The Abundance Paradigm: Moving from the Law of Attraction to the Law of Creation, comes out on November 9th.

A few weeks ago my favorite magic shop sent out an unusual email.

The owner said he needed sales or he might go out of business.

He asked everyone on his list to buy something, even if it was small and inexpensive, even if it was a gift certificate to be used at a later time.

I responded by ordering a thousand dollars worth of magic tricks and books. (One book cost five hundred dollars, so the tab was easy to reach fast.)

I’m a lifetime member of The Society of American Magicians, the organization Houdini started. I spend a small fortune on magic. Spending a grand on more of it wasn’t unusual. In fact, I was excited about the new goodies I’d be receiving.

I didn’t think anything of the email or my order until I heard from the magic store owner a few days later.

He said someone on his list called him and educated him about the Law of Attraction, saying he was violating the Law by acting from desperation and not intention.

The caller then went on to read excerpts about the Law of Attraction from his favorite Law of Attraction author.

Turns out that author was me.

After the caller completed his lecturing, the magic store owner said he not only personally knew the author of those passages, but that same author just responded to the very email the caller was complaining about, adding that the author (me) ordered one thousand dollars worth of stuff due to that email.

The caller was dead silent.

This raises an interesting question:

Was the magic store owner acting from desperation or was his email an intention triggered by his desperation?

Here’s how I see it:

The magic shop owner looked at his bank statement and realized he needed sales, and fast. He was clear about what he didn’t want (to go bankrupt) and that urged him to be clear about what he did want (to attract more money now). The resulting email was a positive move that led to positive results.

There’s a fine line between acting from desperation and using the desperation to choose what you want. In my book The Attractor Factor I said the first step is to know what you don’t want. The second step is to choose what you do want. The magic dealer did both steps.

He was also practicing sound marketing.

Remember, I wrote many books on marketing, including Hypnotic Writing and Buying Trances. I know a little something about the subject.

The magic dealer gave his prospects a logical “reason why” to buy now: by explaining that times were tough and he needed sales or else, he told the truth and won the hearts of customers like me.

When I received his email, I felt the sincerity in it. I didn’t feel desperation. I didn’t feel pleading. I felt a heartfelt attempt to attract what he wanted: more money from more sales.

And the dealer’s email worked. I responded to it. So did others. He’s still in business.

I wouldn’t be so quick to judge people for what you observe. The Universe responds to the feelings in them that you can’t see. What they get is what they attract. You don’t need to judge them at all.

The bigger question is what are you doing and feeling?

What are you attracting?

What would you prefer to attract next?

There’s where the real magic lives.

Ao Akua,

Joe

PS _- The magic dealer is Denny of Denny Magic Shop. Check it out.

Here’s a guest article by the brilliant marketer Dan Kennedy. His recent book is No. B.S. Wealth Attraction in the New Economy. You should read everything by him, beginning with this article, and then the new book. Enjoy. – joe

How To Liberate Your

Wealth Magnetism

by

Dan S. Kennedy

Most people’s world view of wealth is as a zero-sum game. A big impediment to attraction of wealth is the idea that the amount of wealth floating around to be attracted is limited. If you believe it’s limited, then you believe that each dollar you get came to you at someone else’s expense, your gain another’s loss. That makes your subconscious mind queasy. So it keeps your wealth attraction power turned down. Never to full power. To let it operate at full power would be unfair and harmful to others. If you are a decent human being, and you have this viewpoint, then you will always modulate your wealth attraction power. If too much starts pouring in too easily, guilt is produced as if it were insulin being produced by the pancreas after pigging out on a whole pizza. You can’t help it. Your wealth magnetism will be turned down for you.

Think about the words “fair share.”

They are powerful, dangerous words.

As an ethical, moral person, you probably think — “hey, I don’t want more than my fair share.” But that reveals belief that wealth is limited. If you believe wealth is unlimited, there’s no such thing as a share of it. Everybody’s share is unlimited. There’s nothing to have a share of. There’s only unlimited. Your fair share is all you can possibly attract. As is anybody and everybody else’s.

In business, there’s a similar idea: market share. But again that presumes a finite, limited market, instead of an infinitely expandable market.

In the New Economy, market share is one of the most antiquated of concepts. Boundaries are broken — even the smallest business can be global in reach, thanks largely to the internet. Consumers have access to a multiplied and multiplying range of choices, so classic brand loyalty has been replaced by search for and expectation of the thing that is precisely, perfectly appropriate. The market for all manner of goods and services is greater than ever before yet the fragmentation of the market itself greater and more complex than ever before. The attraction of wealth in this environment has little to do with somehow “locking up” a limited portion of a limited market; everything to do with directly connecting with individuals and meeting their needs and interests. When you think in terms of being in the business of creatively meeting the needs and interests of individuals, it’s obvious that the size of the market available to you is limited only by your own creativity and initiative. Further, that whatever connection you create and accomplish has no relationship to what anyone else does, whether a lot or a little. Clinging to old ideas of limitation blocks access to new opportunity!

If you can make every last smidgen of belief that wealth is limited go away, your attraction of wealth will suddenly, automatically go from modulated and limited and suppressed to full power, and opportunity, money and wealth will quickly flow to you in greater

quantities at greater speed than you’ve ever before experienced.

If you believe wealth is limited, if you view it as a zero-sum game, you are inhibited. This inhibition affects all sorts of things you do or don’t do, such as what you’ll charge, for example, or who you’ll ask for money.

To Sell More, Develop Belief In Unlimited Abundance

I’ve spent a lot of time working with people in sales. Those who identify themselves as salespeople, like folks selling insurance, cars, fire alarms, as well as those who don’t identify themselves as salespeople but are, like dentists and psychologists. Two things are true for all of them that reflect wealth inhibition.

One has to do with price. Most fear discussion of price, fear raising prices, are paranoid about pricing higher than their competitors. I have had to work long and hard to get some people to raise their prices or fees far beyond present levels, industry norms, or competitors’ prices, in order to charge what their service and expertise is really worth to their clientele. In numerous cases I’ve forced fee or price increases of 200% to 2,000% with absolutely no adverse impact — that’s how far under-priced a lot of people are! In these situations, we are not dealing with practical issues. We are dealing with the businessperson’s own inhibitions and fears.

Second is pulling the punch when closing the sale. I sometimes joke about one of my own businesses — freelance advertising copywriting — where I routinely charge fees of $100,000.00 to $150,000.00 or more for a complete project, no less than $25,000.00 for a single ad or sales letter. Plus royalties. I say that the primary requirement for getting such fees has little to do with  my prowess as a copywriter, everything to do with my ability to keep a straight face and voice free of stammer when quoting the fee! This may be the reason a lot of art and antique dealers write the price down on a piece of stationery and slide it across the desk to you. There’s truth in the joke. When the dentist quotes his $70,000.00 case to the patient, when the private residence club quotes the $215,000.00 membership fee, when anyone speaks any price or fee, there is the tendency for tremors, the temptation to discount without ever even being asked, out of fear, inhibition, and presumption. In short, to pull the punch.

Consider the salesman who goes into a person’s home to sell fire alarms. (I have a corporate client in this industry.) The fire alarm salesman with the stuffed Dalmation under his arm and the burning house DVD marches in and discovers that he is in a place of relative poverty — at least by his standards. The two kids are on a thread-bare carpet in the living room. They probably have a good television, but pretty much everything else in the house is obviously hand-me-down, beat-up, falling apart, springs sticking up out of the couch seat. He can clearly see that these people aren’t doing well. Conversationally, he discovers Papa hasn’t worked in four months and the kid’s got some kind of problem that causes big medical bills, and on and on and on. The salesperson becomes increasingly queasy about closing these people on the $2,000.00 fire alarm sale. And, in many cases, he will not close the sale. He will subconsciously pull his punches, accept the first objection easily. Or he’ll consciously, deliberately throw the game at the end and toss that one aside and get out of there. But if their house burns down, one of the children dies, and all their possessions lost, how much honest service did he provide?

If you want your wealth attraction glowing and functioning at full power, you can’t have any queasiness. You can’t have any reluctance. You can’t have any inhibition. You can’t ever pull a punch. In the bigger sense, you have to understand that whatever financial position anyone you know is in, anyone you do business with is in, anyone, period, is in, has nothing to do with you. In the biggest sense, you have to understand that whatever the state of economic affairs in the world, it has nothing to do with how much wealth you accumulate. Your wealth is addition for you but subtraction for no one.

Unless and until you buy this premise hook, line and sinker, you will always suffer from wealth inhibition.

vvvvvv

Above copyright 2010 and used with permission of copyright owner Dan Kennedy. All rights reserved.

You can use the Law of Attraction for anything. Even to attract top models. But be sure you’re clear about what you’re looking for first. Here’s a marketing lesson from Poland on “Trick Marketing” vs “Love Marketing.” I’ve written about ethical marketing in such books as Hypnotic Writing and Buying Trances, but this short video brings it all to life. It’s entertaining as well as educational. Enjoy!