Tag: Marketing

I wrote one of the first books on Internet marketing long, long ago. It was called CyberWriting. It became a quick bestseller due to one secret – a secret revealed in the following brief video clip. At the recent World Wellness event in Austin, I met a comedy writer who once worked for one of the greatest magicians of all time. Click the below image to see it (or go to www.youtube.com/watch?v=w3ayqloL1YA) and learn about magic, marketing, and more, as my co-author (of Inspired Marketing) Craig Perrine looks on.

Brian Clark just ran an interesting contest.

The idea behind his Twitter Writing Contest was simple: compose a story in exactly 140 characters and post it on Twitter. That’s it.

But notice the story had to be exactly 140 characters. No more. No less.

I loved the idea and told Brian I’d offer a signed copy of my book, Hypnotic Writing, to the winner. He agreed.

I just learned the winner was Derek Dysat.

His winning Twitter was:

The priest at the funeral home asked if she had been a loving mother. The children all stared at each other. The silence spoke volumes.

I wrote to Derek, congratulated him, and asked for his address.

He gave it. He then surprised me by saying, “I have to be honest and say I’m not familiar with any of your work, so I’m actually looking forward to the book.”

Not familiar with any of my work?

After writing about thirty books, being in five movies, appearing on national television, in countless newspapers and magazines, and running hundreds of websites and international publicity campaigns and writing hundreds of articles and blog posts, he never heard of me?

Never?

I’m not really surprised.

It’s a wake up call to all of us: you must keep marketing.

There’s an entire world of people who never heard of you (or me) who would probably like you, love you, or even buy from you.

But they never heard of you.

And they never heard of you because you’re not marketing enough.

Most people have a bad attitude toward marketing. But I’ve redefined it:

Marketing is sharing your love for what you do with the people who will most celebrate hearing about it.

Think about it.

Marketing to people who don’t care about your product or service is where marketing becomes tainted. People don’t like it. You can feel it. So you don’t like it, either.

But marketing to people who want to hear about your product or service, when you love your product or service, is true passion. It’s divine. And it’s a win-win you can celebrate.

I wrote back to Derek and said, “I’ll work harder on my marketing in the future.” 🙂

Ao Akua,

Joe
www.mrfire.com

PS – Brian Clark is at www.copyblogger.com He posts numerous wise ideas and insights about copywriting there. Well worth repeated visiting. Go see.

PPS – You can follow me on Twitter at www.twitter.com/mrfire 

  I guess it’s time to make my announcement.

This is not going to be easy…
 
I’ll just put it bluntly.
 
I had an encounter.
 
What if in one single moment… while walking down a deserted road, a flash of light and a burst of energy hits you and nearly sends you to the ground?
 
What if this power consumes your very being, and as quickly as it hit you, it leaves… but upon its exit, it leaves something inside of you?
 
Would you share this experience with others?
 
And what if… what if you were able to quickly snap two photos of what caused this?
 
Believe me, I thought a lot about keeping my encounter to myself.  I’ve never been one to fully believe some of the stories you often hear from people.
 
But what happened to me changed my life.
 
It changed my thinking. It changed my business.  It changed everything.
 
And I reveal everything here:

www.hypnoticmarketing.com/bignews/ 
 
Now at the very least, I need to address one of the most common questions that I see being asked since my last blof post.
 
The question is, what is “It”?
 
As you’ll see in my letter where I explain everything to you, “It” is actually many things.
 
And I’d be curious as to what you think “It” is after reading the story of how everything went down that warm, sunny day.

www.hypnoticmarketing.com/bignews/ 
 
If I had more time, there’s a lot more that I would like to talk to you about, but I have a lot going on today.

Ao Akua,

 Joe
www.mrfire.com

PS — I know. I know. It’s best to just go see www.hypnoticmarketing.com/bignews/

Circles…

Everywhere I looked, I kept seeing circles…

The flowers…

The drawings…

Some sort of mind control…

What happened to me that sunny afternoon was something that has taken me quite some time to get a grip on.

I mean… Why me?  Why did IT choose me?

However, I feel that it’s time for me to share this with you – although doing so is “high risk” because I know that if the local and national media learned about what happened to me, they’d be at my door within a hour.

I have thought about all of the consequences that I may be faced with in making this public.  And I have even thought about what is going to happen to the small town of Wimberley, Texas where this event on that sunny, Sunday afternoon took place.

I have no doubt that if this story reaches beyond this blog, the small quiet town of Wimberley may become a destination for thousands of people, including the media, all trying to find IT this coming weekend.

And what about my clients or my publishers?

What if they learn about what happened to me?

Will they believe me – or write me off completely?

So much at risk…

I cannot put into words how I feel.  I am torn in two because I want to share what happened to me, but on the other hand, in doing so, I understand that I am risking everything. 

Everything.

However, I have chosen to share it.  I feel that in making this public, this will become what I am known for, and I am OK with that.

Back on that sunny day, I left my house to go for a walk to take a break from what had been a very busy morning for me.

Fast forward about 45 minutes and I was running back inside my house to get my camera.

I was sweating…

I was cold…

My hands were shaking…

I went back outside to the exact location where I saw IT, and where IT happened to me, and I snapped two photos.

I still get chills up my spine remembering that day.  And as I write this to you, I’m staring at the two photos that I took that day – wondering what you’re going to think when I release the photos.

The photos are 100% real.  They have not been doctored.  They have not been edited.  Although many will question the photos if they reach the media.  I’m sure there will be investigations.

Before I made the final decision to make all of this public, I ran this by three of my friends during a weekly lunch meeting.

They didn’t believe me.  They thought I was joking around… but when I asked if they wanted to see the photos, their jaws dropped.

So after lunch, we went back to my house and I showed them the two photos that I took that day and also showed them what IT did to me.

Because we had been friends for so long, they knew that I wouldn’t have any reason for me to try and fake everything that happened to me that day.

We discussed everything that happened and brainstormed on what to do.  It was decided that I needed to share this with the world, even though the risks were high that no one would believe me.

And that’s what I’m going to do.  In order for me to prepare for what might become the busiest days of my life, I need a few days to prepare here.

If everything goes right, I am going to share EVERYTHING with you on this Friday, May 30th.

The photos… circles… drawings… flowers… what IT did to me…

All made public on May 30th, 2008 at:

www.hypnoticmarketing.com/bignews/

I can assure you, this is REAL.

Ao Akua,

Joe
www.mrfire.com

PS – Please don’t tell anyone else about this just yet. Thank you.

 I signed up for this free service and love it. Every weekday someone behind the Donny Deutsch CNBC television show, The Big Idea, sends a text message to my phone alerting me to what’s on that night. It’s a great reminder to watch the show. I love this idea. Congrats, Donny! 

(Left click on the image and follow directions to sign-up for the text service. It’s free but your mobile phone plan may charge you to receive the text messages.)

Note: If you can’t read the directions in the image, here’s what to do: Send the word IDEA from your phone to 26221. That’s it. Probably only works in the U.S., though.