Tag: Marketing

“Read of the Decade?”

That’s what Tellman Knudson is saying about The Rise of the Author, a new Special Report by Mark Joyner, which you can get for free at:

http://www.simpleology.com/p/riseoftheauthor/mrfire/rotaemail/

I’m still processing this so I don’t know if I can articulate how important this is yet, but let me state that this isn’t just important for authors.

If you *are* an author, you need to drop everything and read it.

Period.

If not, please know that what Mark outlines in here is information that may not just change authorship, but technology itself.

His concept of “Technology Binds” for example is totally new and pretty well explains virtually everything that has happened in the last several thousand years.

The challenge he puts out to the world on page 66 may be the most significant technology advancement in our history.

He’s wanting to get this message to the right people to make it happen fast. So it’s free. Get it, read it, and pass the word.

See http://www.simpleology.com/p/riseoftheauthor/mrfire/rotaemail/

 I just hired long time friend Peter Wink as my company’s Vice-President of Marketing and Product Development.

To celebrate it and to introduce him to some of my business partners, I flew him to Texas and threw a party in his honor.

All the local area partners of mine came, which is a list of friends too long to post here. But here are some pictures (left click on any picture to enlarge it) for your enjoyment…  

The mala beads I’m wearing here were made and given to me by Peter’s wife, Stephanie. They are designed to bring luck, love and longevity.  

Peter and wife:

What almost everyone ate at the party was a Vitale Steak, which is
now on the Cedar Grove Steak House menu.  

Peter met many people, including my Meet and Grow Rich coauthor Bill Hibbler: And Your Portable Empire author Pat O’Bryan:  

He also met the team behind Fit-A-Rita, Jeff Sargent, Dr. Marc Gitterle and me:

And he met Jillian Coleman Wheeler, coauthor of Your Internet Cash Machine:  And Subliminal Manifestation partner Mark Ryan:

Nerissa and I also took Peter and Stephanie to look at a 366 acre ranch we were considering buying. Turned out to be a fun day as Peter — being born and raised in Chicago — had never been in a pick-up truck before.

And he happened to be in the ranch’s feed truck, so he was charged by a cow while he sat inside.

Welcome to Texas, Peter. 🙂

A few months ago my office was feng shui-ed. You can see the eight minute transformation by clicking on the below image or by going to
www.onnetworks.com/videos/feng-shui-your-way/joe-vitales-home-office Be sure to rate the episode, too. Enjoy.

 Seth Godin wins. I’ve had numerous milestones in my life, but I’ve yet to have myself turned into an action figure. www.mcphee.com/items/11792.html 

 The other day I stumbled across a brilliant website example of Hypnotic Marketing.

It all began with me hunting for a leather satchel.

I carry so much stuff these days – from cigars and cigar cutters and lighters, to pen and paper, to magic tricks, to nasal spray to protein bars to herbs to books and magazines, to who-knows-what-else – that I need more than bulging cargo pockets in my pants to get through a trip to the store.

So I kept looking for the perfect “man purse”.

Pretty frustrating as most male purses aren’t very cool.

But then I found one listed on eBay. I bid on it, won it, and went to the makers website at www.saddlebackleather.com to learn more about who I bought it from.

The first thing I noticed is their personality. Their tag line is –

“They’ll fight over it when you’re dead.”

I love that. Made me feel like I own something really valuable. Heirs may not fight over Francine or Ladybug, but they sure will this leather satchel.

Then I noticed that they aren’t afraid to list their competitors.

If you look at www.saddlebackleather.com/rivals.htm, you’ll see their competition. The site says “The more you shop, the better we look.”

That’s confidence.

Their website copy is also a great example of hypnotic writing. For example, note the vividness of these lines –

“Saddleback Leather goods are made to last longer and age better than their owners.  They are designed to be a reflection of the one who carries them. Are you average, boring and cheap or are you uncomplicated, classic and well put together? Carry something that says who you are.”     

I think their products description page needs more copy to better describe the items in a hypnotic way, but the site is certainly doing almost everything else right. 

They also cover the visual buyers, with a funny video of one of their bags being chewed up by a crocodile who was purposely teased and tempted to eat it. See www.saddlebackleather.com/videos.htm

Not enough marketing has personality, or confidence, on top of a terrific, unique product. This company does.

After I received my satchel – which was shipped overnight– I received an email from Dave Munson, the seller, about how to care for it.

This follow-up made me feel like buying even more leather products from these people. And since the satchel I have now is probably smaller than what I really need, I’ll probably buy a larger leather bag from him.

This is hypnotic marketing at its finest.

Ao Akua,

Joe
www.mrfire.com

PS – I’m a fan of Dan Kennedy. I so love his work that every month I actually hope he comes out with a new product so I can buy it. Can you imagine if your brand was so powerful that people sat around waiting and wanting to buy from you? It’s something to shoot for.

Note: The photo is of me holding my new satchel and a copy of my latest book, written with Jillian Coleman-Wheeler, Your Internet Cash Machine. It’s in book stores now. (Hint, hint.)