Tag: Marketing

For only $61 – my age later this month – you can have a box of goodies shipped direct to your door worth over $400.

These aren’t just any goodies, either.

The cool box you will get – or your friends, if you get it as gifts for lucky others – will include my brand new all saxophone album, which some call “a masterpiece” and “mesmerizing.”

You can’t get it anywhere else.

And you’re essentially getting it for free because of everything else you will get in this limited offer.

But if you don’t care about the sax, or praying to the Divine through music, or how women swoon to my sax playing, there are plenty of other collectibles in the box.

DVD’s, CD’s, bestselling book, and more.

Everything you will get – and it’s a lot – over $400 worth – is described at – http://hypnoticbirthdaysale.com

This deal won’t last forever because I won’t, the holidays won’t, and my inventory won’t.

Help celebrate my 61st by getting $400 worth of surprises — for yourself or others — for only $61.

Please go see – http://hypnoticbirthdaysale.com

Happy Holidays!

Ao Akua,

Joe

PS – Think what a bundle like this will cost when I turn 80. 🙂 http://hypnoticbirthdaysale.com

Member BBB 2003 - 2015

I’ve been reading the book, The Einstein of Money, about the legendary investor — the inspiration for Warren Buffett and countless others — Benjamin Graham.

While I’m not personally an active investor in anything but guitars, a couple of cars, and rare books on marketing and metaphysics, I wanted to learn what this icon had to say about money.

Money Wisdom Revealed

As I was reading it, I was reminded of my own formula for attracting more money.

It goes like this:

Profit = P + P.

I failed algebra in the ninth grade (retook it with a different instructor the next year and got straight A’s, thank you for asking), so my formulas are simple.

They need to be, so I can understand them.

Mine goes like this –

Profit equals your Passion plus the Public’s Interest.

Here’s an example:

Waaaaay back in the early 1990s, I was inspired to learn all I could about Bruce Barton, the now forgotten ad man of the Roaring Twenties, cofounder of BBDO (the giant ad agency), a bestselling author of many books, including The Man Nobody Knows (still in print today), and so much more.

I was fascinated and mystified by the man, his enormous successes, and the strange reality of his being virtually forgotten by the 1960s.

All my research led to my writing a book that became (and still is) one of my most popular ones.

Early Famous Bestseller

So let’s see how the formula worked in this case:

My Passion urged me to investigate Bruce Barton.

There was no rhyme or reason to it.

No contract from a publisher.

No one paying me. (I was in fact broke at the time and struggling.)

From outer reality, there was no evidence at all that a book on Barton would go anywhere.

But I followed my passion anyway.

When it came time for me to title the book, I knew the Public didn’t care about Barton.

After all, he was already forgotten by the 1930s and dead by the 1960s and a footnote in advertising today.

The Public would not buy a biography of Barton.

What would the public buy?

What was their interest?

I knew from my own interest in self-help, self-development and success literature, that the Public has a solid, always hungry interest in success.

So I titled the book The Seven Lost Secrets of Success.

I used the formula of Passion (my interest in Barton) and added Public (their interest in Success) and created a new product (a retitled book).

But did it lead to Profit?

The book was first published in 1992. It quickly went through numerous editions, being sold to my mailing list at the time (this was before the Internet, so it was all snail mail).

One mutilevel marketing company loved it and bought 19,500 copies of it for everyone in their business. (!)

Later, a big publisher bought it from me and published it.

It’s still in print today.

So, yes, it led to Profit.

The formula works

The problem with most people is that they never focus on passion to begin with.

They just chase money.

Wrong.

Money is a lousy motivator.

Passion, on the other hand, is real fire.

But when people follow their passion, they often forget to think of what the public wants.

The public pays for it, so you need to tie your interests to their interests.

You have to find the intersection of your passion and their desires.

While someone later came out with a biography of Bruce Barton, it did not sell well. I’m glad Barton got the attention and respect a biography gives, but from a Profit standpoint, thinking of what the Public wants is wiser. (Actually, if you look at the subtitle of the biography on Barton, you’ll see that the author tried to widen his reach to appeal to the public by not just writing a biography of Barton, but by making it about America itself.)

Bio of Barton

Here’s my formula again —

Profit equals your Passion plus the Public’s Interest.

A lot of my thinking about this developed decades ago, when I read a little book from 1928 called, How to Profit from that Impulse.  While that 68 page book, which was about poetry, didn’t reveal any formula that I remember, it got me thinking about how to profit from your passion. That led, in time, to the formula I just revealed to you.

I’ve applied this same formula to my music.

When I decided to become a musician, I did enough research to shockingly discover that there are 3,000 new albums released weekly. (!)

That’s overwhelming competition.

How would I ever stand out in the crowd?

I looked at my Passion (making original music), thought about what the Public wants (to be healthy and happy), and opted to become the world’s first self-help singer-songwriter.

My Product/Profit became a new category of music that I call Healing Music.

This has paid off with seven albums so far, all doing well enough for me to be encouraged to make more. (And I will, including me playing the saxophone on a future album.)

Click image to pre-order new album

As you can see, the formula works.

You just need to apply it.

Here it is one more time for you to ponder —

Profit equals your Passion plus the Public’s interest.

I’m still reading The Einstein of Money, but doubt Benjamin Graham had much to say about my formula for success. And remember that even high rollers and big time investors are often motivated by something other than money.

As Donald Trump once said –

“Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.”

Play the game of attracting money, try out my P=P+P formula, and see what you think.

Expect Miracles.

Ao Akua,

joe

PS – Want more? The definitive audio course on attracting money is still The Secret to Attracting Money.

Member BBB 2003 - 2015

“It’s easier to remember than it is to create.”

Daniel Barrett told me that when I was struggling with writing my first songs.

I didn’t get it.

“Your future already contains the songs,” he explained. “All you need to do is remember them.”

Really?

It took me a while to grasp the fact that Daniel was on to something colossal.

As a result of working with his “Remembering Process,” I recorded my first album in record time, and six more albums after that.

Today I have seven albums for sale (seven!), and they all were more or less “remembered” into being.

I remember you love this book...

Daniel and I also wrote a book to explain his process, which Hay House just published and is for sale today as a printed hardcover, Kindle ebook, or audio book.

It’s called, of course, The Remembering Process.

This elegant, mind stretching tool can help you leave boundaries and assumptions and tap into a greater source of creativity.

When I spoke about the process a few years ago, Jack Canfield, Gay Hendricks and other thought leaders and self-help authors stood and applauded.

It doesn’t matter what you need to solve, resolve, create or produce.

You can make life easier by remembering rather than creating.

I even used the method itself to write a song about the method.

It’s called “Remember” and it’s on my most recent album, Reflection.

It features a hypnotic poem, my voice, and a kundalini moving baritone saxophone.

Again, Daniel’s process is about letting go to something that already exists.

When I was in one of the many Bill Phillips fitness camps I attended, Bill asked me to describe the process to the group.

He knew that contemplating your “future self” as a person who has already accomplished what you presently struggle with, would be an easy way to tap into that future self’s answers.

You can use the future to solve the present.

Think about it.

That future you already knows the answers, because he/she already resolved the issues.

After all, he/she’s in your future, where your current issue has been resolved and is now your past.

You can do this for anything.

When Daniel and I sat in the studio and wondered what a CD cover would look like, we didn’t try to create one, we just played and wondered what it looked like from the future’s perspective.

We did our best to “remember” the cover.

I know this is a lot to grasp, and an entirely new concept to enjoy, but for more details, go get the book.

I remember you bought copies for friends, and shared it with many.

Ao Akua,

joe

PS – Here is my presentation on The Remembering Process from 2012:

Click image above for free gifts

I have a question for you…

I would like to send you my latest album, titled Reflection, which is a breakthrough in self-help healing music.

It’s music to soothe, heal, stir and awaken.

Click image to pre-order new album

Every track is original, and every track conveys a powerful message about life, love, miracles, faith, and more.

It’s all designed to raise your vibration so you can better attract higher levels of consciousness and manifestations.

It works beautifully with the Law of Attraction because it helps program your mind to attract what you want and prefer.

For example –

The song “Love” could be the anthem for a whole generation. It is unforgettable. It will help you love and attract love. When you feel love, you merge with the higher attraction law of the Universe.

The song “Fidem” lets you know the truth about worry. The message is freeing. (“Fidem” means faith.)

The song “Lakshmi” is a powerful song of homage to the Goddess of Wealth and Prosperity. It can help you attract more abundance. (She is a secret in my own success.)

The title track song, “Reflection,” reminds you that the whole world is a mirror — of you. (This song has the potential to trigger an awakening in you.)

The song “Remember” is a beautiful, yet haunting message of how to change your life with a brand new process. (It is way cool.) It was inspired by “The Remembering Process” book (coming in April).

The song “Do” is a pep talk to get you moving. It could help you overcome procrastination and fire you up for the day or a work out. The word ‘action’ is in the phrase ‘law of attraction.’

The song “Believe” lets you know what to do when no one seems to believe in you or your dreams. We live in a belief driven universe, so this song is timely and powerful.

I could go on and list every track and the story behind each, but you get the idea.

This new album is a-maz-ing.

My band behind "Reflection"

I got my band back together — Daniel Barrett, Glenn Fukunaga, and Rock and Rock Hall of Fame drummer Joe Vitale (yes, he has the same name as me) — and we created this new album of ten tracks just for you.

It’s self-help healing music at its best.

It’s music that transforms.

And I want to send it to you.

The album on CD – complete with a beautiful printed book revealing all of the lyrics and including photos of me and the band – is at the printer right now.

It will be a limited edition collectible, because I am only printing a small quantity of 1,000 to offer to my readers and friends (like you).

It will sell to others for $21.95 but when you go and pre-order it right now, you can have it for only $9.95 (plus shipping, of course).

That’s well over half off.

That’s only a dollar a song.

For less than ten bucks, you can change your life through sound *and* get a collectible new album and booklet, too.

Plus I will include a surprise gift when we ship the new album to you in April.

(You will love it.)

May I send it to you?

Just go see http://www.reflectioncd.com

Expect Miracles.

Ao Akua,

Joe

PS – This offer will last until May 1st, 2014. Please go order one or more albums (think of your family and friends) right now while it’s on your mind at — http://www.ReflectionCD.com

Member BBB 2003 - 2015

My new favorite author just wrote the below “short explanation of nearly everything.” I love it and want to share it with you. It’s written by Dr. Loretta Graziano Breuning, author of Meet Your Happy Chemicals and other books I love. If the chart is hard to read, click on it to go to the author’s site, or download a full-sized PDF of the chart at http://www.innermammalinstitute.org/wp-content/uploads/2013/12/happy-chemicals-poster.pdf (Used here with her kind permission.)

Click for author's site