Tag: milton erickson
Hypnotic Stories
I’ve been writing about hypnotic stories since the 1990s.
My first e-book, Hypnotic Writing, described them.
I created Hypnotic Writing out of two passions of mine in the 1980s and 1990s: literature and copywriting.
Jack London, Mark Twain, William Saroyan and other great story telling authors fascinated me.
But so did great copywriters like Robert Collier, Bruce Barton, and John Caples.
After speculating on how each wrote their stories, I developed Hypnotic Writing as a way to explain it and teach it.
In short, I combined both styles of writing to create a third style.
I’ve written about this in many of my other early marketing books, including Buying Trances.
Of course, my book on P.T. Barnum, There’s A Customer Born Every Minute, is packed with hypnotic stories.
But I just discovered even more proof that hypnotic stories increase sales, influence, and more.
Let me explain:
I came across a project called Significant Objects.
The idea behind Significant Objects was to create a scientific study to see whether creative stories about mediocre objects could persuade people to buy near worthless stuff.
In other words, the authors would take a simple object that you might find at a garage sale for one dollar.
Then they would write a fictional story about it.
And then they would list the item, with the story, on eBay.
Surprisingly (or not), the item sold for many times its original price.
They did this for 100 objects.
The results were astonishing.
Objects that originally sold for around one dollar, were each placed on eBay with an accompanying made-up story.
The story triggered sales.
Those meaningless objects, now given meaning, sold for thousands of dollars in total.
For example, a Missouri shot glass, which looked like trash to me and originally sold for $1, had a fictional story written about it.
The story and photo were put on eBay.
That shot glass then sold for $76.
That’s a $75 profit from a hypnotic story.
That’s the power of a story.
The point being, the stories did the selling.
Of course, I’m not at all advising you to write fictional stories about your product or service.
But you have stories.
True stories.
They are from you (how you began your business or why) or from your customers (testimonials from satisfied people).
It’s those hypnotic stories that can increase your sales and influence.
In my book, The Seven Lost Secrets of Success, I advised revealing “the business nobody knows.”
In other words, tell the story behind you, your product, your service, and/or employee.
Your hypnotic stories will bring your business to life.
There’s a site you can visit http://significantobjects.com/ that fully describes the Significant Objects study, and their stories. It’s worth a look.
Their site opens saying, “Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.”
Meanwhile, what’s your hypnotic story?
Ao Akua,
PS – My newest book is out this week: Dr. Joe Vitale’s “Greatest Law of Attraction Quotes.” You can find the printed and Kindle versions at Amazon. Open the book anywhere and see what “hypnotic story” begins for you. 🙂 
Brain Change
What I teach is that when you change your inner beliefs, your outer life changes.
In other words, what you are attracting today is due to your mental programming, whether you consciously realize it or not.
Your beliefs set up a “filter” in your mind.
Your brain then only allows you to perceive what is a match to your existing beliefs.
Given that, how do your change your beliefs – especially when you may not even know what they are?
There are lots of ways, but here’s a new one that is easy, fun, and a joy to do http://www.OneMoreDayCD.com
Here’s the story —
Brain Change in 3 Minutes
Every song on my forthcoming new album is a type of “3-minute self-help book.”
In other words, each song delivers a powerful message, and in about three minutes.
This is a breakthrough new way to get the positive messages I teach straight into your mind, by simply *listening* to this music.
The messages are the ones I spend entire books writing about, whether how to “Nevillize” a goal, or attract what you want, to songs designed to motivate, inspire, and awaken.
So, each song is a self-help book in about 3 minutes. 🙂
I posted a video on Facebook of me talking about one new song and over 12,000 people went to see it and many wanted that one song right then and there.
That song – called ‘Deep Within’ – and all the others, will be on my new album.
Another song, called ‘Some Thoughts,’ teaches you that some thoughts are crappy, and some are wise – but also teaches you how to change your thoughts “like a jukebox in your mind.”
That song’s on the new album, too.
The album is called One More Day.
The subtitle is “Life Lessons in Hypnotic Song.”
Besides my band of legends – like Daniel Barrett, Glenn Fukunaga, drummer Joe Vitale and G-Monk Mathew Dixon – I’ve also added Grammy nominated singer Ruthie Foster. (!)
The new album will come on audio CD, with a booklet containing photos and lyrics.
It will be a limited-edition collectible.
It will ship (around April) with a surprise gift.
You can pre-order one or more (at a dramatic discount) right here — http://www.OneMoreDayCD.com
This will be a fun and easy new way to change your brain so you can begin to have, do, or be more of what you really desire.
You deserve it, right?
Invest in *you*.
Expect Miracles.
Ao Akua,
joe
PS – You can also see that famous Facebook video of me in the studio talking about one of the songs at http://www.OneMoreDayCD.com
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