Tag: Uncategorized

Consider —

How would you handle your marketing without the Internet?

Or radio?

Or television?

Or the telephone?

Or any of the other bells and whistles we all take for granted these days?

How would you handle your business if all you had was — your own creativity?

One man left us the answer.

He lived in the 1800s and used his wits to create an empire that is still alive and well today.

He was such a marketing genius that he made an unknown little boy the world’s first superstar.

His peers called him the “Shakespeare of Advertising.”

His friends called him “Reverend.”

He was so confident that his marketing ideas would work for you and me, that he made this promise on his deathbed —

“If you faithfully follow my methods, you cannot fail.”

His methods were fun, practical, creative, and proven to get results.

He impressed President Abraham Lincoln, as well as Kings and Queens.

He knew Mark Twain, and almost wrote a book with him.

He was so famous that a letter addressed with nothing but his last name on it would still make it to his mansion.

I’m talking about P.T. Barnum.

Today is P.T. Barnum’s birthday.

Today he is giving gifts to anyone who buys a copy of my book about him, There’s A Customer Born Every Minute.

Everyone in business needs this. If you Barnumize your business just a little, you can stand out from the crowd.

Barnum used his ten business secrets to turn unknown little boys into mega-rich superstars, and to promote everything from mermaids to opera singers.

He never said, “There’s a sucker born every minute.”

Give the guy some respect.

Learn from his wisdom.

Get the book today.

Happy Birthday, Phineas Taylor Barnum!

Ao Akua,

Joe
www.mrfire.com

PS – To see a brief Barnum event, visit the now famous Canine Concert.

PPS – The picture is of P.T. Barnum and General Tom Thumb. The duo travelled the world, entertained royalty, and made themselves millionaires — in the mid-1800s. How did they do it? See www.BarnumReturns.com

We all need to hear this message once in a while.

Who am I kidding?

We need to hear this every day.

Turn on your speakers and click on the image below:

Happy July 4th!

Ao Akua,

Joe
www.mrfire.com

PS – The video clip is from the secret weekend. Aren’t they a happy bunch?

Nerissa just told me about a health site at www.healingfoodreference.com/

I found the mind-boggling amount of information there on health to be encyclopedic.

I also admired the fact that there were links to books and other sites all around the free information. This is the way to market online: Get people there for the content, and then offer them things to buy relevant to that content.

It worked on me.

I clicked on one of the links, for Truth Publishing, and got so excited by what I found that I dropped everything I was doing and instantly ordered several of their books.

Keep in mind that I didn’t go there to buy any books. I went there for the free content.

You’ll want at least one of the books I bought, too — the one called Spam Filters for Your Brain.

Is that a cool title or what?

Apparently the gent who wrote the book knows a few things about marketing and copywriting. Not only is he exposing big business manipulation methods (especially in the health field) in his book, but he’s using marketing methods to sell his book.

The title alone is a clue that he knows how to get attention.

And his website is a classic direct response model of persuasion.

Take a look at www.truthpublishing.com/SpamFilters.html

That site has all the elements of Hypnotic Writing: Great headline, graphic, bulleted points, fear motivation, bonus report if you buy now, etc.

I admire the author’s ability to sell a book against marketing by covertly using marketing methods to do so.

I’m sure he has no ill intent. In fact, that’s one of his points. He’s not the bad guy. It’s Big Business that uses these methods for evil; not you or me or the author.

Marketing is powerful, and it’s your choice on how you use it.

I vote that you use it for good, much like the author of Spam Filters For Your Brain.

His intent is to awaken, not control.

I say get his book.

Ao Akua,

Joe
www.mrfire.com

PS — Top this: Pat O’Bryan and I came up with a product idea and released it in less than 24 hours. How’s that for my motto, “Money likes speed”? He did the website and scanned the product. I wrote the website and urged him to hurry up. The site is now live at www.PsychicDemand.com You should take a look. It reveals a method more powerful than the power of intention. And intention is pretty powerful. Besides, the site was created by two marketers trying to get into your brain and manipulate you, almost like the big business bad boys do, only our cause is good. Did we succeed? Go see www.PsychicDemand.com

PPS – We had five sales within SECONDS of announcing the site went live. I guess “demand” really works. Go see the site for an explanation. You know you want to.

Amy Terrill, the woman who won a day with me a few weeks ago, saw my July newsletter at www.mrfire.com/nycu-archives/nycu-2006/july.html and wrote the following email to me (used here with her permission):

Joe,

I absolutley loved what you wrote this month. The Lesson that you talked about was wonderful, it really made me look at myself. After attending the Manifestation Weekend www.BeyondManifestation.com and getting to spend the full day with you I still had to come “home”. To me that meant returning to my hum-drum life that I was living. Reading your “Lesson” made me realize, again, that I’m the only person who can change that. I was getting overwhelmed with where I’m at instead of focusing on where I’m going. The extra links that you added were also great, thank you for all of the information. Thank you, thank you, thank you!!!!!!!!!!!!!!!!

Have a great day!

From the bottom of my heart Thank you and I love you!

Amy Terrill
www.amyterrill.com/

Amy is working on her very first website at www.joessecret.com. It’s rough and she’s scrambling, but she’s trying and she’s learning and she will do it.

I know she’ll succeed because of the mindset revealed in her letter.

Your mindset is a choice.

Choose wisely.

Ao Akua,

Joe
www.mrfire.com

PS — P.T. Barnum’s birthday is July 5th. To celebrate, he has some gifts for you. See www.BarnumReturns.com If you haven’t seen the short video clip about the Barnum event I orchestrated to promote my book on Barnum, see www.CanineConcert.com It was a howling success. (I’m not sure the protesting cat would agree, though.)

PPS – I’m stunned and amazed at the record-breaking sales for the audios of my Manifestation Weekend. I had no idea this thing would be such a hit. The site is pretty strong, and the videos on it are pretty cool, but does that really explain the popularity of it? You tell me. See www.BeyondManifestation.com

I love gadgets, almost as much as I love books.

I have a camera that looks like a cigarette lighter. I have a wrist watch that takes pictures, too. I guess I wanted to be James Bond/Sean Connery/007 when I was a kid, and never got over it.

But I just learned about a covert ring that takes the cake.

This innocent looking ring has a flip top. Open it and inside is whatever you stashed, such as an aspirin, or allergy pill, or, hey, even Viagra.

Apparently the company making these rings thinks the latter is the, well, more exciting market. They openly promote the rings as places to stash your “when you need it NOW” Viagra pill.

I’m pretty sure 007 would never need a ring like this, but you never know.

He’s older now.

Rings are at www.viagraring.com/SearchResult.aspx?CategoryID=5

Ao Akua,

Joe
www.mrfire.com

PS – From a marketing standpoint, I admire anyone who caters to a niche audience and cleverly provides them with what they want. I just can’t help but wonder what is next. What else is 007 missing today, now that he’s a senior citizen?