I was flipping through the latest issue of U.S. News & World Report and spotted this ad.

I read and re-read it, wondering if it was legit or a spoof.

I then went online to www.lawsuitaddiction.com/ (the site given in the ad) and saw the entire strategy: the ad is a portal to a very well done and very powerful site designed to protect consumers.

The people behind the ad are The Center for Consumer Freedom. Their site says…

The Center for Consumer Freedom is a nonprofit coalition of restaurants, food companies, and consumers working together to promote personal responsibility and protect consumer choices. The growing cabal of “food cops,” health care enforcers, militant activists, meddling bureaucrats, and violent radicals who think they know “what’s best for you” are pushing against our basic freedoms. We’re here to push back.

I’m not sure what to make of their movement just yet, but their ad is well worth modelling, as well as checking out.

Go see.

Ao Akua,

Joe

www.mrfire.com

PS – Ads like this can be addictive.

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