Outrageous Marketing

 Back in 1999 I recorded The Power of Outrageous Marketing for www.nightingale.com

It’s a big audio program with books, workbook, bonuses and more. It’s been a bestseller ever since it came out. I’m proud of it.

This week Simon & Schuster just released an abridged two CD set of the material. I saw it yesterday. Looks good to me.

But here’s what’s interesting…

Nightingale-Conant, the publisher of my original program, tried to get Simon & Schuster interested in the abridged version for the last six years.

Despite the success of the big package, Simon & Schuster kept saying no.

So why did they change their mind now?

Look at the cover and you’ll see the answer.

See the top line?

Simon & Schuster want to capitalize on my being in the movie The Secret.

And on the back of the package they lead with the line about my being the author of the bestselling book, The Attractor Factor.

Success breeds more success.

You can’t do one thing and stop. Keep producing. Keep promoting. Keep taking inspired action.

People will begin to follow your work and sooner or later others will come knocking on your door, without you having to do much more than answer it.

But you have to make the first move.

Ao Akua,

Joe
www.mrfire.com

PS — The picture of the young lass and me has nothing to do with outrageous marketing. It’s there to keep you reading all the way to this PS, to find out who she is. Her name is Megan Drescher, and she was one of many people (men and women) who wanted their picture taken with me. Now you know why I said I felt like Elvis at the NSA event.  🙂