Jennifer McLean is a doll with a brilliant new book. I wrote the foreword and I think you’ll want the book. Here’s her pitch for it:

Al and Laura Reis, Jay Conrad Levinson and Dr. Joe Vitale have all endorsed an amazing new book: The Credibility Factor.

What these marketing leaders recognize is the absolute importance of perception and how that perception is molded by credibility resulting in quicker conversion, higher-paying customers, and long-term loyalty.

What in your life is more important than trust?

Trust is often the filter you use in the most critical decisions you make.

So how can you build more trustworthiness into your product or company?

How can you firmly establish credibility so your product or company will stand out as a benchmark of excellence?

There are simple rules that anyone can put into practice, and this new book, The Credibility Factor, shows you how; it teaches you how to influence the influencers for instant credibility.

The Credibility Factor is launching Nov 28th in a special bundled packaged along with hundreds of dollars of great marketing bonus gift items.

Just go to http://www.credibilitybranding.com/credfactor.htm and you are on your way to winning the perception race.

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