A few weeks ago I was stuck at the San Jose airport, waiting for the airline to find a safe plane to get me back home to Texas.

I sat there for nine hours.

While a lot of other passengers kicked and moaned and otherwise had a fit, I and maybe a dozen others went with the flow.

I used the down time to write, read, and relax. One of the books I had stuffed in my bag was good for my mind, was a delight to read, taught me a few things, and prompted me to write this post.

According to Richard Restak, in his book, The New Brain: How the Modern Age Is Rewiring Your Mind, your brain is plastic.

You can teach your brain new tricks, skills, languages and more with repetition, intention, awareness, and patience.

He says there is a 10-year rule stating that virtually anyone can become a genius — or at least a superior performer — in a niche if they apply themselves in that area for a decade.

As I think about how I became an author, then a copywriter, then a publicist, then a speaker, and then an Internet marketer, I can see I spent decades learning those subjects and honing my skills.

I read books. Studied authors. Bought courses. Invested in weekend seminars and trainings. I put myself through a relentless and disciplined self-study and home-study quest to learn and grow.

I still do this today. I was stuck at the San Jose airport because I had flown there to attend a weekend seminar. And just last weekend I held the world’s first Manifestation Weekend www.BeyondManifestation.com where already successful people came from all over the world to see how much more successful they could be.

The point:

If you want to become a marketer, or copywriter, or author, or anything else, you should expect to invest time, energy and money to learn the craft. You should expect it to take longer than a weekend. You can start the process in a moment, with a decision, and you can see progress very quickly, but mastery will take a little longer.

Maybe even ten years.

But if you don’t start now, where will you be in 10 years?

Ao Akua,

Joe
www.mrfire.com

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